Over half of marketers say that data integration is the most significant obstacle to implementing personalisation in emails. This is according to Econsultancy’s 13th annual Email Marketing Industry Census, published in partnership with Upland Adestra. You can find out much more by downloading the report in full, or read on for four key takeaways. Difficulties with data Econsultancy’s […]
Zalando was founded in 2008 and has grown from an online shoe shop to an online fashion platform, with 2018 revenue of €5.388 billion across its 17 European markets. The company describes what it does as connecting customers, brands and partners. That means customer-centric shopping with personalization, smooth payment and customer services, and easy returns.
Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers. Louise Kristensen, EMEA Digital Commerce Lead at GSK, is returning to the festival this year and will be
GSK’s Louise Kristensen on the definition of personalisation – Econsultancy Read More »
Take a moment to recall the last time you received truly exceptional customer service It’s probably not that easy to remember, right? Most businesses strive to give good customer service, but very few stand out above the rest for providing great customer service. If you do happen to remember such an occasion, the thing that
Personalisation of digital content or marketing messaging is now thought of as common practice, with consumers coming to expect a personalised experience from brands. A survey by Cloud IQ found that 64% of respondents now expect an individualised experience, while 83% think of an individualised experience as important. There are many factors to this, of
Why is personalisation still a challenge for marketers? – Econsultancy Read More »
Following on from the Fresh Relevance report in association with Econsultancy, this webinar provides a step-by step guide to help you start and enhance your personalisation journey, including: The types of data you need and how to collect it. Ideas for building targeted campaigns that will resonate with customers. The importance of real-time relevance in driving personalisation.
Consumers receive marketing information on a plethora of channels, with email remaining one of the most effective. It is the most highly ranked marketing channel for return on investment, with three in four marketers rating it as either ‘excellent’ or ‘good’. With 80% of consumers being more likely to make a purchase from a retailer that tailors offers to
How to think strategically about email personalisation Read More »
I was on holiday in Cornwall last week and a friendly shopkeeper selling me some cider, scones and pasties asked if my wife and I had been serenading our 9-month old son with the Baby Shark Song. To our eternal shame we didn’t really know the song – my wife had simply not heard of
Me & George Ezra: How an Amazon Music recommendation changed my mind on personalisation Read More »
A VIP web experience for your VIP prospects It’s the first sign of light after what could be months of hard slog on your ABM (account-based marketing) campaign. You generate your first lead from one of the accounts on your ABM target list. Hooray! High fives all round for sure. After reflecting on how to
ABM: How to use website personalisation to engage your accounts Read More »
