personalisation

51% of email marketers say data integration is the biggest obstacle to personalisation – Econsultancy

Over half of marketers say that data integration is the most significant obstacle to implementing personalisation in emails. This is according to Econsultancy’s 13th annual Email Marketing Industry Census, published in partnership with Upland Adestra. You can find out much more by downloading the report in full, or read on for four key takeaways. Difficulties with data Econsultancy’s …

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Zalando’s Melissa Weston on personalisation, platform strategy and doubling the ecommerce giant’s audience – Econsultancy

Zalando was founded in 2008 and has grown from an online shoe shop to an online fashion platform, with 2018 revenue of €5.388 billion across its 17 European markets. The company describes what it does as connecting customers, brands and partners. That means customer-centric shopping with personalization, smooth payment and customer services, and easy returns. …

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GSK’s Louise Kristensen on the definition of personalisation – Econsultancy

Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers. Louise Kristensen, EMEA Digital Commerce Lead at GSK, is returning to the festival this year and will be …

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Why starting with web personalisation essentials will still elevate your business above the competition

Take a moment to recall the last time you received truly exceptional customer service It’s probably not that easy to remember, right? Most businesses strive to give good customer service, but very few stand out above the rest for providing great customer service. If you do happen to remember such an occasion, the thing that …

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Why is personalisation still a challenge for marketers? – Econsultancy

Personalisation of digital content or marketing messaging is now thought of as common practice, with consumers coming to expect a personalised experience from brands. A survey by Cloud IQ found that 64% of respondents now expect an individualised experience, while 83% think of an individualised experience as important. There are many factors to this, of …

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The Power of Personalisation: Simple Steps to Provide a Unique Customer Experience webinar

Following on from the Fresh Relevance report in association with Econsultancy, this webinar provides a step-by step guide to help you start and enhance your personalisation journey, including: The types of data you need and how to collect it. Ideas for building targeted campaigns that will resonate with customers. The importance of real-time relevance in driving personalisation. …

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