personalisation

How to think strategically about email personalisation

Consumers receive marketing information on a plethora of channels, with email remaining one of the most effective. It is the most highly ranked marketing channel for return on investment, with three in four marketers rating it as either ‘excellent’ or ‘good’. With 80% of consumers being more likely to make a purchase from a retailer that tailors offers to …

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Me & George Ezra: How an Amazon Music recommendation changed my mind on personalisation

I was on holiday in Cornwall last week and a friendly shopkeeper selling me some cider, scones and pasties asked if my wife and I had been serenading our 9-month old son with the Baby Shark Song. To our eternal shame we didn’t really know the song – my wife had simply not heard of …

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