What does the language used in tweets by popular digital marketing influencers reveal about their personalities? Which personality traits do marketing influencers tend to have in common? Fractl set out to find out by examining the tweets of 20 marketing leaders who provide frequent commentary on the industry online, including Neil Patel, Rand Fishkin, and […]
Top Digital Marketing Influencers’ Personality Traits Read More »
Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is missing some secret ingredient for success? It doesn’t matter what your company sells, creating a personality that fits your brand is crucial in connecting with
Your Digital Marketing Strategy Starts with a Great Brand Personality Read More »
A recent study of marketing leaders aims to determine which character traits are common among those who are most successful. Fractl Research utilized IBM’s Watson Personality Insights API from 20 of whom they consider to be the most influential digital marketers in 2019. According to the study, these are the most common qualities shared among
Top 10 Personality Traits Marketers Need to Succeed [Study] Read More »
Data, facts, and logic make it easier to measure, predict and understand. It’s all about having concrete measurables. However, when it comes to marketing and creative campaigns, what you really need is something else entirely: charisma. No one wants to think about personality and charm when trying to boost their sales or bottom line, but
How to be charismatic: Marketing with charm, heart and personality Read More »
geralt / Pixabay Email is still among the most effective B2B marketing channels, but that doesn’t mean game-changing marketers are using the same email tactics that worked in 2014. There’s little question that email drives results or revenue. According to a Chief Marketer study, email is the largest source of new leads for 53% of
44 Ideas by Personality Type Read More »
There is so much to like about the SEO community. As our Executive Editor Danny Goodwin puts it: “SEO is such a giving community. We share strategies, tactics, tips, tools, data, and so much more on social media and at conferences – as well as in articles, research, and blog posts.” The community is lucky
Who Should Win as the U.S. Search Personality of Personalities? [POLL] Read More »
Image: Aimclear Barry Schwartz, who has been covering the SEO industry and fostering the community since just about the beginning, on Wednesday was celebrated for all his contributions by being crowned Search Personality of the Year at the US Search Awards in Las Vegas. Schwartz has served as Search Engine Land’s news editor and SEO
Editor’s note: Congratulations, Barry Schwartz, Search Personality of the Year Read More »
The use of personality tests during the hiring and onboarding process has grown in recent years, but it hasn’t come without controversy. Proponents of these assessments believe the results can uncover deeper insights into a candidate’s cultural fit, while naysayers argue that using them as a critical hiring factor disregards a person’s practical skills and
How Useful Are Personality Tests in the Workplace? Read More »
So you’ve embarked on a career with a marketing agency. Congratulations! You’ve joined a growing world at an exciting time. Opportunities are many and varied. In fact, the Bureau of Labor Statistics predicts a 19% rise in marketing analyst roles by 2024. And the positions themselves are even more exciting. Because every sector is now thinking deeply
Advice to Aspiring Agency Professionals: 5 Personality Traits to Embrace Read More »
You may have heard of brand archetypes before, but have you ever really stopped to consider how they apply to your brand? Or how they might influence your positioning strategy and communication? From my research on the topic, I get a sense that archetypes are still widely undiscovered and those who have briefly encountered the
Brand Archetypes: The Science Of Strategic Brand Personality Read More »
