If you asked a roomful of CEOs 15 years ago what drives competitive advantage, the answer would have been straightforward: capital. Those with more of it could outspend competitors – building capacity and buying advertising – or survive on low margins. Ask the same question of a CEO audience today, and they’re much more likely […]
How GE Gives Recruiting Content a Personality Lift Read More »
This post comes to us courtesy of ProBlogger psychology expert Ellen Jackson Are you a scheduler? Or do you publish as you write? Do you delegate? Or is your need for the nitty-gritty too great? I’d love to be the writer with the annual content calendar, or the leader who entrusts my big ideas to
How to Harness Your Personality and Become a Better Blogger Read More »
Chart of the Day: Brand Personality on Social Media can influence a customer’s decision to purchase a product online. The use of Social Media in marketing strategies has become increasingly visible. It is important now more than ever to create a positive brand personality online since consumers spend 30% of their time on social media.
In the sea of content, competing for the attention of your audience, your blog needs to sizzle with personality in order to stand out and make a lasting impression. Remember even if you offer the best suggestions and advice when delivered badly, is not going to make the slightest of an impression. When a reader first
One of the best ways to make sure that shoppers who find your company seek it out again is to establish a consistent and distinctive personality. Just as people might be brash, witty, cheery, brooding, or refined, companies can be bossy, empathetic, fanciful, breezy, or rough around the edges — or have any one of dozens of
Avoid Bland Wording for a Unique Company Personality Read More »
What personality traits make a CEO successful? And do those qualities differ depending on the industry? In a recent test, IBM Supercomputer Watson ranked industry leading CEO’s according to dominant personality traits. The analysis, conducted by Paysa, used Watson’s Personality Insights program to rank industry leaders. To identify the specific traits, Watson uses a language
Supercomputer Discovers Top 2 Personality Traits of CEO’s Across All Industries Read More »
