Personalization

Facebook releases several ad personalization capabilities

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Facebook is bringing more machine learning-driven capabilities to its ads platform to improve personalization, the company announced this week. Dynamic formats and ad creative for Dynamic Ads. Advertisers will now be able to automatically serve different ad formats to audiences based on the machine learning model’s prediction of a user’s format preference. Campaign managers can …

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Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority

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One would think that with more than 7,000 martech tools available to create exceptional digital customer experiences, businesses would have little trouble building a marketing stack that delivers a seamless customer journey — but that doesn’t appear to be the case, according to Simpler Media’s latest State of Digital Experience report. Of the 325 digital …

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Adobe announces general availability of CDP, updates to Experience Platform for improved personalization

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Adobe has announced the general availability of real-time customer data platform (CDP) features, new governance capabilities and new cross-channel personalization methods. These updates to Adobe Experience Platform will allow users to pull together customer data from across the enterprise in real-time. Why we should care Delivering a consistent customer experience across all touchpoints and interactions …

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Jivox debuts first-party identity solution to power ad personalization

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With browsers cracking down on third-party cookies, how do advertisers deliver personalized digital ad creatives in a privacy- and browser-compliant fashion? Jivox, a company that specializes in dynamic digital advertising solutions, released a new identity technology Monday that it says can do just that. How it works. The new technology called Jivox IQiD takes a …

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Merkle report: Personalization gains wide adoption, but marketers can do better

Merkle report: Personalization gains wide adoption, but marketers can do better

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Performance marketing agency Merkle has released the latest edition of its quarterly report, the Q4 2019 Customer Engagement Report (download required). The report addresses results from a Merkle survey of over 200 marketers from North American brands spanning across industries including retail, high-tech, financial, travel, media and entertainment, health and nonprofit. The Q4 report explores …

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Back to Basics: Personalization only adds value if you do it right

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Everyone knows that in our digital economy, data is more valuable than oil. But it’s what you actually do with data that makes it so valuable. Personalizing your user’s experience can do wonders for your conversion rate: the Boston Consulting Group has estimated that personalized experiences could show brands a revenue increase between 6% and …

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