Sitting down to write this blog, it occurs to me that: I’m listening to my personal “Top Songs of 2018” Spotify playlist. There’s a Starbucks coffee cup on my desk…
Personalization
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When we used to see ads based on our online searches, or get a newsletter that knew us by name – this used to be creepy! But today, 81% of consumers…
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Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely…
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“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially…
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In our previous post in this series e explained what personalization is and provided some useful tips on how and when to best add personalization to your campaigns. We also…
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At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not…