Email marketing is known for some of the highest overall return on investment (ROI) rates, when compared to every other digital marketing channel available to marketers. Read More
Personalization
How personalization helps marketers humanize their brand and break though the noise - Marketing Land Your privacy means the world to us. We share Read More
It doesn’t seem like marketing automation and personalization would go well together. Automation seems about as impersonal as it gets. But actually, automation is what allows Read More
LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging - Marketing Land Your privacy means the world to us. We share Read More
There’s a lot of buzz regarding personalization and ID resolution. And for some — like Indiana’s Community Health Network, which we profiled yesterday — it can Read More
Indiana-based nonprofit healthcare system Community Health Network (CHN) is leveraging personalization to improve patient experience and communication. That’s saying something considering the strict limits it faces Read More
Salesforce has acquired Evergage, a real-time personalization and customer data platform (CDP). While Salesforce recently entered into the CDP space with the launch of its own Read More
Customer data is now available at an unprecedented scale, and the technology to enable meaningful and positive customer experience (CX) has never been more advanced. What's Read More
In a recent survey of 200 marketers, 86% told Merkle they have budgets defined for personalized messaging initiatives and 82% had martech solutions in place to Read More
This is a guest post from Bamidele Onibalusi at Writers in Charge. How often do you feel that your email marketing is missing something important? That Read More