WikiImages / Pixabay When it comes down to it, your personalization strategy will only be as successful as the effort you apply. While it is certainly possible to see impressive results without a real strategy in place – simply by implementing campaigns here and there when you spot opportunities – a broader, long-term strategy can […]
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Last week, a student in my Content Marketing Master Class (we’re currently taking email addresses for the next cohort) asked about the difference between personalization and humanization. An excellent and important question, as personalization and humanization are both foundational elements of modern marketing success. Both are valuable to companies and organizations, but for very different
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Marketing personalization company Qubit published a report analyzing more than two billion user journeys and 120 million purchases to determine the business impact that e-commerce brands can expect from specific personalization techniques. That’s a ton of data. What were the findings? • 73% of online consumers spend most of their money on just one to five
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Many businesses still rely heavily on daily blast emails in their marketing campaigns—and that is a big mistake. I see it every day with clients, most of whom are reluctant to shift away from daily blast email campaigns toward a more personalized, targeted approach. In my experience, that’s because most companies believe their email marketing
Email Segmentation and Personalization, Not Blast Emails, Improve Revenue Read More »
Chart of the Day: Email Personalization in 2017 Dynamic content is broadly viewed as highly effective in the world of email marketing. For anyone not sure what this buzzword means: Dynamic content involves a web page or email communication that is created in real time, often with reference to a database query, in response to
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Marketers continue to embrace personalization and all its benefits. But in this day and age, greeting customers by their first name in an email is no longer enough. And lumping them all together based on demographics won’t cut it either. Typically, marketing segmentation looks squarely at a user’s buying behaviors in trying to predict their
By Guest Author Most marketers have this wrong assumption about content marketing. Perhaps, you are one of those marketers which think that your job is done after you have published your work. But the truth is; the real work begins before and after you have successfully published your article.
How Can Personalization Help In Content Optimization Read More »
