Personalization is defined as the process of tailoring user journeys and experiences according to each customer's needs and preferences. As marketing continues to evolve, personalization has proven to be a key approach in the way we deliver content to our customers. Research by Forrester highlights that personalization is “critical for marketers seeking to enhance customer centricity and […]
Why do you need to focus so much on customer behavior data when you plan your email marketing campaigns? And why do you need to personalize emails when you promote your digital storefront? How will automation help you personalize better and smarter—and more creatively? No doubt, those questions—or a few like them—have crossed your mind
Q&A with Cassie Young: Why Ecommerce Personalization Matters Read More »
Monday 21 October 2019, 7:00 am Marketers face a real conundrum when it comes to personalization and privacy; consumers want personalization but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalization paradox, and there’s no shortage of evidence to illustrate just how much-personalized experiences impact the
The Personalization Paradox: Transforming Consumer Perceptions with Declared Data Read More »
Every marketing article seems to include “personalization” as a critical strategy (and a key challenge), especially when talking about email marketing and ABM. It’s often a term that becomes interchangeable with other concepts, such as segmentation. Now, there’s another word to include in the marketing mix: individualization. No matter who your audience is, personalization and
Personalization vs Individualization: The What & The How Read More »
User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to. When someone is using the internet, they are doing so for three different reasons: To buy something To find information To be entertained If your site content or service isn’t
5 Ways to Get Your Visitors More Engaged With Site Personalization Read More »
Last week in London we held our first Market Research User Group designed for Market Researchers to come together, network, share ideas and learn more about the Confirmit Horizons platform. We had a great turn out despite the morning’s deluge and spent the day in the beautiful space at the Marylebone Hotel. Wale
This is a guest post from Mitt Ray at Social Marketing Writing. Do you know why the Amazon Fire tablet is so successful? Because it was created for a very specific audience. Apple positioned the iPad as the best tablet available, and Amazon knew that. So, instead of competing with Apple, which is a proven
How To Bridge Website And Email Personalization To Drive Sales Read More »
Here’s a mantra for every ecommerce launch: “We sell to people.” That’s true whether you’re a B2C retailer of rehabbed fashions or a B2B digital storefront offering tech support services. Ultimately, a human makes the decision to buy from you. It’s why personalization is so critical. Your buyer expects to be treated uniquely and as
Innovative technology has made it easier to take advantage of the personal interests of your contacts and use that to deliver emails that are as unique as they are. This is called behavior-based email marketing and it’s pretty much like discovering a goldmine only to find there are diamonds one level down. With this email
3 Email Personalization Tips That Go Beyond a First Name Read More »
Content personalization is a marketing strategy that utilizes findings from visitor data to produce relevant and useful content based on the interests of a specific audience. Content personalization takes into consideration every facet of content that marketers can place on a website. This includes text, video content, and infographics etc. If your company has not
16 Content Personalization Statistics That May Shock You Read More »
