Remember when social media became a thing? The various platforms acted as windows into the lives of our friends, family members, acquaintances, and in many cases, even strangers. Social media allowed us to share insights and snippets into our lives in ways that we hadn’t before, and it was all so personal and intimate – […]
How Businesses Can Personalize the Customer Experience with Messaging Apps Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Business success today depends on creating meaningful connections with your company’s audiences, which can comprise thousands (or millions) of people. To achieve personalization when creating emails for thousands of people at once, some research and planning are required. Templates, spreadsheets,
Personalize Emails at Scale: Tools, Tricks & Tips Read More »
Can personalization as we know it survive 2018? The most praised tactic in digital marketing has contributed to a divisive, fractured conversation about the nature of privacy. Consider that some of the most controversial tech stories have involved varying degrees of personalization: Russian propaganda bots tricked social media algorithms to influence what users saw. Uber
How to Personalize Marketing Without Compromising User Trust Read More »
Nearly all marketers cite personalization as a critical factor in engaging customers. That’s ‘cause 86% of consumers say it informs their purchases. But there’s a problem. Because the majority of marketers aren’t satisfied with their personalization efforts and results. That’s because slapping on “Hey $FNAME” to an email before it heads out the door ain’t
“Hey $FNAME” is Dead. Here’s How to Personalize Marketing Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! According to research from MarketingProfs and Content Marketing Institute, lead generation is the top priority for B2B content marketers. But for content to generate leads, marketers need personalization: 79% of consumers say they are likely to engage with an offer
How to Personalize B2B Marketing for Lead Generation Read More »
Do you find yourself being tagged in irrelevant posts on LinkedIn, or being flooded with far too many notifications? Perhaps you’re seeing a heap of irrelevant posts in your feed? Before you lose your focus, try personalizing your LinkedIn user experience by exploring and adjusting your profile settings. Here’s a list of a few tweaks
5 Profile Settings You Need to Know to Personalize Your LinkedIn Experience Read More »
The power of personalization is no secret to marketers today. Today’s consumers have come to expect—if not demand—laser-like precision in the messages that brands are delivering to them. Unfortunately, message personalization is often used to refer to tactics such as putting a customer’s name in the subject line of an email or adjusting the send
How to Personalize Marketing Communications in 2018 Read More »
Personalizing an email marketing program can greatly increase opens and clicks. But a quick look at my inbox reveals that very few retailers are doing it effectively. Much of the success of any marketing effort can be boiled down to making the message relevant to individuals. In this post, I’ll review four common methods to
If you’re a retail marketer, there’s something very gratifying about receiving a personalized, promotional email message that draws you in. Like when you got that message telling you it was time to re-order your Platypus Ortho Flossers from Amazon, and lo and behold, you were about to run out! Research shows that retailers spend a
Hello {{contact.firstname}} , This is the most clichéd start to an email that every marketer is accustomed to using in their marketing emails. With email becoming one of the most dominant marketing channels for customer acquisition and retention, it is important to treat your subscribers as a valued asset. One of the best ways to
How to Personalize Emails Beyond the ‘First Name’ Read More »
