Personalized

5 Ways Personalized Marketing and Mobile Data are a Match Made in Heaven

Marketing these days is a lot like dating. In dating, it’s important to get to know each other but itcan be easy to scare quickly. There’s a fine line between the two. Consumers feel similarlyabout how they want to be marketed towards. Think of your fairytale date—it includes a list of things exactly catered to …

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If Personalized Learning Is Going to Work, Teacher Onboarding Must Improve. Here’s How.

In 2017, at the end of our third year of implementing personalized learning at Dallas ISD, our central personalized learning team conducted a series of stepback meetings with school leaders. We wanted to learn their biggest concerns around implementation, along with what was and wasn’t working for them. One thing consistently bubbled to the surface …

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Create Personalized Marketing Content at Scale

Why do we trust Google as a search engine as much as we do? Besides the fun and engaging doodles, Google consistently delivers the search results we need on the first try, which means we don’t have to waste time searching through other options. We trust it so much that when we ask Siri or …

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Retail Marketing – Using Personalized Email to Streamline Customer’s Experience

Retailers are facing a challenge that is also an opportunity. The once tried-and-true approaches to email marketing are costing retailers sales and even customers. Maybe not in ways that they can immediately spot—it may not be as obvious as something like customer churn—but it’s happening, nonetheless. Sometimes, that means customers who might have found a …

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Pinterest adds new e-commerce layer with personalized ‘shopping hub’ atop user feed

Pinterest continues to push e-commerce initiatives, introducing a personalized “shopping hub” last week that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic Product Pins and Catalog feeds. According to a Pinterest spokesperson, retailers can upload Pins via Catalogs and their products will be distributed across Pinterest’s shopping surfaces which …

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Force Marketing introduces platform for personalized marketing

Automotive marketing company Force Marketing introduced Drive, a video advertising tool designed to customize video to improve dealer-to-shopper CX. Drive — Dynamic Retail Inventory Video Engagement — is a video platform that targets customers with dealer management system (DMS) data and CRM data, according to Force Marketing. While DMS data includes the dealership’s entire …

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