Personalized

If Personalized Learning Is Going to Work, Teacher Onboarding Must Improve. Here’s How.

In 2017, at the end of our third year of implementing personalized learning at Dallas ISD, our central personalized learning team conducted a series of stepback meetings with school leaders. We wanted to learn their biggest concerns around implementation, along with what was and wasn’t working for them. One thing consistently bubbled to the surface […]

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Retail Marketing – Using Personalized Email to Streamline Customer’s Experience

Retailers are facing a challenge that is also an opportunity. The once tried-and-true approaches to email marketing are costing retailers sales and even customers. Maybe not in ways that they can immediately spot—it may not be as obvious as something like customer churn—but it’s happening, nonetheless. Sometimes, that means customers who might have found a

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Pinterest adds new e-commerce layer with personalized ‘shopping hub’ atop user feed

Pinterest continues to push e-commerce initiatives, introducing a personalized “shopping hub” last week that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic Product Pins and Catalog feeds. According to a Pinterest spokesperson, retailers can upload Pins via Catalogs and their products will be distributed across Pinterest’s shopping surfaces which

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Force Marketing introduces platform for personalized marketing

Automotive marketing company Force Marketing introduced Drive, a video advertising tool designed to customize video to improve dealer-to-shopper CX. Drive — Dynamic Retail Inventory Video Engagement — is a video platform that targets customers with dealer management system (DMS) data and CRM data, according to Force Marketing. While DMS data includes the dealership’s entire

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Pet Lovers Unite to Form Woofie’s to Offer Personalized Pet Care

The pet industry is surging. But there are still some markets where it’s hard to find quality dog walking, pet sitting and grooming services. The founders of Woofie’s experienced that gap in the marketplace with their own pets. So they decided to do something about it. Read all about their story in this week’s Small

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6 Ways to Create a Personalized Landing Page to Increase Conversions

We’re exposed to up to 10,000 ads each day. So why is it that we pay attention to only a very small percentage of them? I’ll tell you why: It has to do with selective attention, which is, “the process of directing our awareness to relevant stimuli while ignoring irrelevant stimuli in the environment” (source:

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LinkedIn Changes its Algorithm to Surface More Personalized Content

LinkedIn is changing how posts are ranked in users’ feeds, tailoring content to their professional interests. Rather than giving more weight to viral content, posts will show up higher in the feed if a user is more likely to join in the conversation. LinkedIn’s algorithm follows the company’s new framework: “People You Know, Talking About

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Wire Writing Secrets - How To Make Personalized Wire Name Jewelry

Wire Writing Secrets – How To Make Personalized Wire Name Jewelry

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