It’s no longer news: a quiz is a type of content. Content marketers’ obsession with blogging, which a 2018 research shows 79% of them use, is one reason why you should consider other forms of content. Or if you’re like me and you don’t plan to stop blogging, but wish to shake things up a […]
How to Create Personalized Marketing Quizzes to Boost Growth Read More »
It’s something you may not even realize, but as a consumer, you’re getting served personalized experiences left and right. From your Netflix recommendations to your suggested Spotify playlists, nearly everything we interact with online has some kind of personalization attached to it. Until recently, this high level of personalization has existed almost exclusively in the
5 Steps to Creating Personalized Content Experiences for ABM Read More »
Dear marketer, let me ask you a simple question: Which CTA would compel you to click? I’m sure you said you’d click on the right side of the page, just like we would. If so, why does your webpage still look like the image on the left? Nearly 74 percent of online consumers get frustrated
Interactive Content Marketing: Taking Personalized Marketing to the Next Level Read More »
June 22, 2018 If you could divulge your biggest challenges in paid search advertising to an expert who is highly revered by industry peers, approved by 15 US & UK agency leaders, and a driving force in PPC innovation, would you? At Hero Conf you can. Hopefully by now your experience with PPC Hero has
Social media marketing enables you to connect with your audience on a more personal level – but what about your website, your email, and all of your other channels? How do you create a unique and personalized experience for all of your visitors, leads, and customers? This is becoming more and more of a consideration,
The Best Personalized Marketing Tools for 1-to-1 Marketing Read More »
According to Salesforce’s Fourth Annual State of Marketing Report, 52% of consumers, and 65% of business buyers, will switch brands if the vendor doesn’t personalize communications. But personalization now goes well beyond being able to dynamically insert the customer’s name in a marketing email. Personalization can involve cookies, IP addresses, platforms, and other metrics about consumers
Personalized Marketing is More Than Just a Name [Infographic] Read More »
Learn how to craft a customer-centric email sequence that engages and converts with personalized content Content marketing – in fact, all things content – seemed to be all the rage in 2017. Companies and agencies pushed out more emails and content than ever before. And the commentary keeps rolling in, especially from social channels. But
How to fill your lead stream with personalized content marketing Read More »
February 7th, 2018 Is personalized marketing good, or evil? I’ve been asked some form of this question so many times, in so many places, by so many different types of companies. I figured I should answer it here, in writing. Actually, you may have ASKED this question—if not of me, of someone. Maybe of yourself?
Non-Creepy Personalized Marketing Must Have Youtility Read More »
Personalization is the key to selling online. Without personalization, you’re relying on consumers to figure out what they want. By presenting relevant products, you eliminate all of that hard work, which most shoppers aren’t going to do anyway. A study conducted by Salesforce in March to June 2017 revealed that shoppers prompted with relevant product
Study: Personalized Recommendations Produce 4 Times More Conversions Read More »
Taking vitamins can help you supplement your diet and lead a healthier life. But navigating all of the options out there can be overwhelming for anyone without a medical degree. That’s why Drs. Romy Block and Arielle Levitan founded Vous Vitamin — to help people make sense of the multivitamin market with simple solutions. Read
