Personalizing

Personalizing UX: Why Zillow Group moved beyond AB testing

Aaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a problem. The online real estate database company too many personalized user experience tests it wanted to run on the website. The typical AB testing framework it had in place meant it would take years to …

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Personalizing Your Content Marketing at Scale

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on content marketing, personalization, and how they both come together.” The essence of successful marketing is getting …

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Personalizing the Customer Experience in Mobile Banking

Artificial intelligence (AI) in banking is not a new concept. The ability for machines to interact and learn to complete tasks previously done by humans goes back decades. The availability of data, open-source software, cloud computing, fast processing speeds, and the adoption of AI are contributing to a massive disruption of an industry that impacts …

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How to Increase Sales by Personalizing the Customer Experience

Successful brands put the customer first. They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience. If you want to take this concept one step further, you need to focus on one important element that will increase sales. Personalization. Personalizing …

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