Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about them?
How to Create Detailed Buyer Personas for Your Business [Free Persona Template] Read More »
Some of the most important data your business has is your customer data. It tells the story of who buys from you, what they buy, and how they buy. If you’re like a lot of small businesses, you have a lot of customer data that’s just waiting to be used effectively. From basic demographic information
How to Create Buyer Personas for Email Marketing Read More »
When you run a business, you want to seek out the customers who are the best fit for you. These people are not only the ones most likely to need your goods or services, they’re also the people you would most like to work with. For a lot of businesses, though, they have more than one
How to Segment Your Buyer Personas and Create Unique Content for Each Read More »
NOW UPDATED! This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Enjoy! Do you feel like your marketing campaigns are falling on deaf ears? No matter how hard you try, or how top-notch your campaign copy is, nobody is responding. And even worse: nobody is
Establishing your buyer personas is key to planning an effective outreach strategy – here are some tips on how to do it. Source link
A Guide to Building Accurate Buyer Personas [Infographic] Read More »
Editor’s note: Critically understanding why and how you’re creating personas (or even if you should create them) is essential to creating, distributing, and promoting content successfully. That’s why we brought back this article about personas and stereotypes. We have soccer moms – married women who live in the suburbs and are best known for transporting
Do You Think Stereotypes and Personas Are Synonymous? Read More »
Brian Solis has written a new book. And he calls it Lifescale – How to Live a More Creative, Productive and Happy Life. The book serves as a departure from his previous work. And this includes books like X: The Experience When Business Meets Design and What’s The Future of Business. These books focused on
Life Changing Decisions By Our Digital Personas %%sep%% %%sitename%% Read More »
Most of us know by now that email is one of the most effective tools marketers have to nurture their audience, gain new leads and drive conversions. Getting the most out of email, however, requires the right email marketing strategy, and developing that strategy involves more work than just setting business goals and determining topics.
Develop an Email Marketing Strategy Using Data, Behavior and Personas Read More »
When creating a chatbot or AI assistant for your brand, how informal should you go? This is a question that many marketing and development teams have no doubt asked themselves when creating a conversational interface, such as a chatbot, digital assistant or voice app. Chatbots seem to lend themselves to being a little more informal,
Why brands need to be cautious with comedy personas – Econsultancy Read More »
Most successful businesses and marketing departments know that defined customer personas are essential for determining the direction and focus of their business development and outreach efforts. Companies thrive, and their success depends on, alleviating customer pain point(s). Knowing what keeps their clients up at night is essential to ensuring a positive customer experience and fueling
Listening Tricks to Build More Accurate Buyer Personas Read More »
