Personas

The Ultimate Guide to Developing Buyer Personas

NOW UPDATED! This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Enjoy!  Do you feel like your marketing campaigns are falling on deaf ears? No matter how hard you try, or how top-notch your campaign copy is, nobody is responding. And even worse: nobody is …

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Do You Think Stereotypes and Personas Are Synonymous?

Editor’s note: Critically understanding why and how you’re creating personas (or even if you should create them) is essential to creating, distributing, and promoting content successfully. That’s why we brought back this article about personas and stereotypes.  We have soccer moms – married women who live in the suburbs and are best known for transporting …

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Develop an Email Marketing Strategy Using Data, Behavior and Personas

Most of us know by now that email is one of the most effective tools marketers have to nurture their audience, gain new leads and drive conversions. Getting the most out of email, however, requires the right email marketing strategy, and developing that strategy involves more work than just setting business goals and determining topics. …

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