Dave Chaffey talks with Grant LeBoff about how to correctly use Marketing Personas Personas are a term that you often hear marketers discussing, but don’t always completely understand. In this video, Dave Chaffey, our CEO and author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful when they have […]
Dave Chaffey on how to use personas for Digital Marketing Read More »
We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities. We have NASCAR dads – blue-collar, middle-aged Caucasian men who graduated from high school and like watching stock car racing. And don’t forget the millennials – young
Improve audience understanding for more persuasive marketing campaigns in four steps Gone are the days of randomly placing keywords and ranking for any term we liked. Today’s savvy marketer recognizes that in order to succeed in the Google search results, and more widely online, we need to forget old-school techniques of trying to appeal to
Persuasion Marketing: How to Create Personas to Better Engage Your Audience Read More »
Audiences are not just buyers. Let me explain. As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive
An Alternative Approach to Developing Content Marketing Personas Read More »
Being we live in a world of vast amounts of data, we are no longer confined to viewing our target audiences through the lens of outdated marketing personas. Instead, we have data on our audience behavior at our finger tips in real-time. By scoring these behaviors, you can understand how certain types of content, and actions
Subscription-based services have been around since the turn of the previous century: Think of library memberships, or milkmen providing their goods to their “subscribers” door to door. Now, the Internet era and the increased efficiency of postal and courier services have led to a boom in companies’ using the same B2C subscription-based service business models.
4 Personas to Target Throughout the Subscription Lifecycle Read More »
January 29th, 2018 I’ll let you in on one of our trade secrets. At Ceralytics, we have four distinct buyer personas. We created them in the early days of our company and used them to build out our product and develop our market strategy. We updated them over time as we learned more about our
Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer profiles. The ability to collect customer information, organize it (i.e., big data), and draw insights from it (i.e., machine learning) makes it possible for marketers to evolve. This evolution from buyer personas to individual profiles can provide
Will Customer Profiles Replace Marketing Personas? Read More »
Well defined, accurate buyer personas are key to the effective content strategy, online engagement, and inbound selling. You have to know who you’re talking to, and what they’re looking for, in order to create content that appeals to them, and to best communicate with them online, and during the sales process. I’ve written eBooks on
4 Tools for Creating Buyer Personas and How To Use Them [Infographic] Read More »
As marketers, we all know the importance of creating marketing personas before launching a social media plan. Just like any other marketing effort, we never want to create content without conducting proper research and developing a strategy. Typically you begin with defining your brands ‘buyer personas’ to determine the type of content you should be
