If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then realize the benefits of a new technology. From there, it leads to a new norm, helping us understand our own intentions and behaviors. At first, we had millions of data points. However, we […]
Helping CMOs Look At The Digital Space From A Human Perspective Read More »
Virtual reality (VR) is poised to make a big impact on marketing in 2017. Smart B2C and B2B brands will be on the forefront of the movement, leveraging VR for marketing and exploring best practices, and will continue to look for new ways to use it in the future. This gifographic from Marketo outlines some key VR
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Sometimes major life events, like near death experiences, can help entrepreneurs find some much-needed perspective about what success means to them. That was the case with Rand Leeb-du Toit. Said Leeb-du Toit, “If you were on your deathbed 18 months from now, and there was no coming back. That’s it. You’re on a one way
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The ever-growing landscape of marketing technology, and the buildup of new channels, is resulting in an astronomical consumption of marketing technology, says CabinetM founder and CEO Anita Brearton. The marketing technology veteran made the comment from the stage at this year’s MarTech Conference in Boston. Brearton was the moderator for the “Insights from Inside the
The world of martech stacks from a B2C brand, B2B company & agency perspective Read More »
July 10, 2017 Back in August 2015, Jeff Baum made the case for YouTube advertising by highlighting the opportunity for brand lift, remarketing, storytelling, and full-funnel measurement. Since that time, the capacities for YouTube advertising have only expanded, and there has been healthy coverage of this platform growth: These updates and others have
