As the world faces the global coronavirus pandemic, B2B CMOs face a critical problem. Not long ago, major conferences were still on the schedule. Your marketing collateral was ready. Your firm’s most persuasive executives were slated to deliver keynotes or speak on panels. Now, nearly everything that made it easy to get in front of […]
Crisis Mode: What B2B CMOs Can Do to Persuade Buyers Read More »
Data insights are only as effective as your ability to communicate them in a way that results in buy-in from colleagues, management and clients. That’s why Sam Marsden, SEO and content manager at DeepCrawl, has turned to data visualization using Google’s Data Studio to help stakeholders make more informed decisions. During Marsden’s Insights session at
SMX replay: Create dashboards that inform and persuade Read More »
Copywriting may be the most important and foundational skill in all of marketing. Every ad campaign requires it and it’s used across every single marketing channel. As a marketer, I’m so thankful that I spend some of my early years improving my own copywriting skills. That time continues to pay massive dividends in my career
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Weiss, managing director at figure18, was the kick-off speaker for MarketingProfs University’s Presentations Unleashed course (which is still available on demand, if you are interested). As you might expect from someone charged with that role (kicking off a course
To be a successful marketer, you need to come up with ways to engage with your audience. The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be: generating a sale getting users to download something adding new subscribers creating social proof of
10 Under the Radar Tactics to Persuade Your Audience to Take Action Read More »
It’s one of the greatest challenges for any business: Just how do you make sure your sales copy delivers the results you want? Today, I’m going to give you four simple-to-implement techniques that American Writers & Artists Inc. (AWAI) has been teaching copywriters for the past 20 years. Understand them and start applying them to
Persuasive Sales Copywriting Techniques: Compel, Engage, Persuade Read More »
