Persuasion

Marketing Smarts: Rhetoric and the Art of Persuasion : Marketing Podcast

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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Marketers understand what rhetoric’s all about,” says Jay Heinrichs, this week’s Marketing Smarts podcast guest. “They understand that it’s not about words sitting around looking pretty. It’s not about self-expression. It’s about understanding language and how it affects people’s view […]

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15 Persuasion Techniques Stolen from Emails That Make $10K/Month on Autopilot • Smart Blogger

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Sounds dreamy, doesn’t it? Not just making $10K/month, which would be awesome all by itself, but making $10K/month on autopilot. My guess is that this dream has tickled your brain once or twice. The good news is that you can make it a reality. The bad news is that this takes time. But that doesn’t

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Persuasion Marketing: How to Create Personas to Better Engage Your Audience

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Improve audience understanding for more persuasive marketing campaigns in four steps Gone are the days of randomly placing keywords and ranking for any term we liked. Today’s savvy marketer recognizes that in order to succeed in the Google search results, and more widely online, we need to forget old-school techniques of trying to appeal to

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So, I got tricked into doing Yoga. How? A simple persuasion trick that can be used to create persuasive sales messages.

SEO BLOG, Uncategorized /

So, I went to Asheville, North Carolina to speak at an event. As I walked out of the airport, my Uber driver told me “12 Bones” is the best BBQ in Asheville. And it’s only open for lunch. “TAKE ME THERE!” It was me. And my video guy. We had all our luggage. But we

So, I got tricked into doing Yoga. How? A simple persuasion trick that can be used to create persuasive sales messages. Read More »

This Brilliant Video From a Famous Company’s Lawyers Is a Hilarious Masterstroke in Persuasion

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Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. What is it about lawyers these days? Have they suddenly realized that coming over all human actually works with, well, humans? Last week, Netflix’s lawyers sent a quite brilliant cease-and-desist email that must have made even

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