Persuasive

Problem-Agitate-Solve: The Best Formula for Writing Persuasive Copy

Writing persuasive copy is challenging.  Your time is limited.  You have multiple writing projects you need to complete.  You don’t have sufficient time to prepare.  You struggle with self-doubt. I get it.  I’ve been there, done that, and on many occasions, I still do it today.  Thankfully, you—(and I)—don’t have to wallow in self-pity.  There’s …

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The 7 Essential Features of a Persuasive Call to Action

While it’s possible to measure the overall “success” of a website with multiple different metrics, most webmasters would agree that the number of total conversions—that is the total number of customers or potential customers earned by a site—is the best one to examine. Generally, conversions are earned through a call-to-action on some area of your …

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