PGs

P&G’s new connected products demonstrate how CPG brands are evolving – Econsultancy

Big CPG brands are increasingly looking like tech companies as they seek to disrupt their own businesses. The last demonstration of this was a significant one: for the first time ever, CPG giant Procter & Gamble (P&G) exhibited at CES, which has historically been a favorite launching pad for tech and consumer electronics companies. At …

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5 must-have considerations when working with influencers, according to P&G’s legal counsel

While influencer marketing is thriving, there are many challenges that come with the territory, according to Procter & Gamble’s Associate General Counsel Thomas Adams. He touched on several thorny issues in the space that can sometimes turn into legal risks at the Association of National Advertisers’ Law & Public Policy Conference in March, including a …

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