PGs

P&G’s new connected products demonstrate how CPG brands are evolving – Econsultancy

Big CPG brands are increasingly looking like tech companies as they seek to disrupt their own businesses. The last demonstration of this was a significant one: for the first time ever, CPG giant Procter & Gamble (P&G) exhibited at CES, which has historically been a favorite launching pad for tech and consumer electronics companies. At […]

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5 must-have considerations when working with influencers, according to P&G’s legal counsel

SEO BLOG / Good To SEO

While influencer marketing is thriving, there are many challenges that come with the territory, according to Procter & Gamble’s Associate General Counsel Thomas Adams. He touched on several thorny issues in the space that can sometimes turn into legal risks at the Association of National Advertisers’ Law & Public Policy Conference in March, including a

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Why You Shouldn’t Follow P&G’s Lead

SEO BLOG, Strategy / Good To SEO

Over the last few weeks it has been widely reported that Procter & Gamble, who control one of the largest marketing budgets in the world, have shaved $2bn from their digital advertising, a reduction of around 20%. When you have pockets as deep as P&G and you make a bold move, people rightly listen. Does

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