Its fortunes dented by Facebook, Snapchat is looking to cozy up to a lucrative base of potential clients — pharma marketers — by billing itself as a friendlier alternative to the world’s largest social network. As reported by CNBC, which reviewed a pitch deck from the Los Angeles-based social media company, Snapchat is making the […]
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Every year, pharma companies spend billions of dollars promoting their drugs. But today pharma marketers face potentially existential threats to the way they operate: the industry’s reputation woes have sparked talks of regulation that could severely limit or even put an end to many of their existing marketing efforts. The latest regulatory threat: new taxes
Are pharma marketers targeting the wrong people? – Econsultancy Read More »
Despite all the hype around chatbots, strong business cases remain limited when compared to the number of chatbots created. To be fair, many companies launching chatbots have done so in an experimental spirit, but that hasn’t stopped some observers from asking questions about whether the chatbot hype will ever materialize into something meaningful. Some chatbots,
Summit, NJ, January 25, 2019 –(PR.com)– “Exploring the boundaries of the possible” is a core theme that drives Arteric, an award-winning healthcare digital marketing agency in Summit, New Jersey. It also helps explain why for 2 years, Arteric has been leveraging artificial intelligence solutions to help their pharmaceutical and biotechnology clients connect healthcare professionals and
Hans Kaspersetz Joins Digital Pharma West Advisory Board Read More »
Instagram might seem like a challenging environment for pharmaceutical companies but according to Facebook Health’s industry manager, there is ample opportunity for them to connect with patients through the app, which remains incredibly popular with younger consumers who are increasingly deleting the Facebook app. At the Digital Pharma East conference in Philadelphia last month, Danielle
Facebook says there’s a place on Instagram for pharma companies Read More »
The pharma industry is scrambling after a proposal that would require pharma companies to disclose list prices for drugs in television commercials has been put forth by the US Department of Health and Human Services. The US is one of just two countries that allows pharma companies to market direct-to-consumer (DTC), and television has historically
What the TV pricing disclosure proposal means to US pharma marketers Read More »
While marketers in many industries are now routinely allocating more than half their digital advertising budgets to programmatic advertising, by one estimate, pharma marketers are only dedicating up to 5% of their budgets to programmatic. There are numerous reasons for this. Many, such as the complexity of the programmatic market and concerns around brand safety,
Three things pharma marketers need to know about programmatic Read More »
Pharma marketers, like marketers in just about every industry, are pouring more and more of their dollars into digital channels. A small but growing number are even eyeing new technologies like AR and VR to engage consumers, but according to a new report by CMI/Compas, marketers might not want to ditch traditional channels when it
Integrated print/digital campaigns could be what the doctor ordered for pharma marketers Read More »
The US Senate recently passed an amendment that would require pharmaceutical companies to list prices of their prescription drugs in direct-to-consumer (DTC) ads. If the Durbin-Grassley amendment makes it through the Congressional reconciliation process intact, it could present some big new complications for pharma marketers in the US. Pharma companies are already required to list
The US might require pharma ads to disclose pricing: what marketers need to know Read More »
