Phasing

YouTube starts phasing out exact subscriber numbers

YouTube will, from today (Monday), start phasing out the use of exact subscriber numbers for content channels with more than 1,000 followers. The Google-owned video giant will gradually roll out the change this month. It will mean less information for brands looking for influencer partnerships.  For example, a channel with 4,227 subscribers will show a …

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Google Ads Phasing Out Game Content Category

Exclusions, they are a changin. Last week, Google Ads announced an important change for exclusion categories: “Games” content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018. “Streamlining” covers all manner of sins. According to the Google Ads announcement, a consequence …

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Microsoft Lays Out Timeline for Phasing Out Windows Phone 8.1

Microsoft (NASDAQ: MSFT) has announced it will be ending support for Windows 8.1 and now it has done the same for new apps in the Microsoft Store. Microsoft first announced plans to end support for Windows Phone’s operating system back in July 2017 so users — including small businesses — have had some warning. The …

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