Physicians

With pharma sales rep contact on the decline, physicians turn to the internet – Econsultancy

According to Decision Resources Group (DRG)’s 2019 ePharma Physician Report, physicians are seeing fewer pharma sales reps than ever before and increasingly relying on their own use of the internet to answer questions about prescription drugs and biologics. Just over half (54%) of physicians the research firm polled said that they have met with pharma …

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Industry Voices—6 low-budget ways physicians can promote their websites to attract patients

More than 80% of people in the U.S. have a smartphone, so trying to get people’s attention through a printed local directory is about as useful as printing your business card on the bottom of a doorstop. Now, healthcare providers are tasked with finding a more effective strategic approach to attract prospective patients from online …

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Marketing, M.D. to Host Medical Marketing Summit to Empower Physicians and Patients

“We all know we need to be there for our patients, and today that means having a better presence online and in the media so patients can reach us directly. It’s a new digital age in medicine, and we have to be better engaged as doctors,” said Dr. Paul Houle, one of Marketing, M.D.’s founders. …

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