Why has paid search been pigeonholed to the bottom of the funnel?
No one can argue that paid search isn’t a fantastic bottom-funnel tactic. The rest of your marketing drives interest in your products or services which then drives consumers to search engines where your SEM acts as an always-on net to capture engagement. But, if every click really is a consumer on a purchase journey, then […]
Why has paid search been pigeonholed to the bottom of the funnel? Read More »