Pillar

How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach

Pillar pages can be a great way to boost SEO for the services you offer. There are three general phases in a pillar page campaign; planning, content creation, and promotion. You need to do the planning, and your content needs to be great – but promotion is perhaps the most important part of a pillar page …

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2 Common Types of Pillar Pages – and How they Boost SEO

There’s an increasing amount of discussion around pillar pages these days, especially since HubSpot announced that it’s sun-setting its keyword tool in a fundamental change in their approach to optimizing SEO. A lot of people are asking, “What exactly are pillar pages?” In this post, I’ll answer that question by examining two common types of pillar …

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SG 5 Steps to Developing Successful Pillar Content

5 Steps to Developing Successful Pillar Content

It’s been well-established that running a business blog on your corporate website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. The Content Marketing Institute reports that producing enough quality content is the biggest challenge for B2B …

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