Pilot

The News Revenue Hub is launching a pilot project to help news orgs increase their readers’ loyalty » Nieman Journalism Lab

Everyone who’s had to sit next to a business-school student at Thanksgiving knows about the funnel. There are lots of versions of it, but the core idea in publishing terms is this: At the top of the funnel you’ve got a lot of people who have a very loose connection to your news site. Say …

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Unilever encouraged by blockchain ad-buying pilot

Unilever’s foray into digital ad-buying backed by blockchain has begun positively, the FMCG giant has reported, after a pilot project found “zero leakage” in any of its media investment.  Luis Di Como, executive vice-president for global media at Unilever, told Campaign that the project has helped the company save money in ad reconciliation – the process …

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Why Wells Fargo plans to pilot its own cryptocurrency

Wells Fargo & Company this week announced plans to pilot an internal settlement service using a homegrown cryptocurrency backed by fiat money, starting with the U.S. dollar. Wells Fargo Digital Cash, which will run on the bank’s first distributed ledger technology (DLT) platform based on the R3 Corda Enterprise blockchain specification, will enable internal book …

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Jeff Shuford: 5 ways to improve your content marketing distribution strategy – Business – Echo Pilot – Greencastle, PA

Are you creating content for your company but noticing only average rates of engagement? Are you tired of adding new blog posts to your website, only to find your blog’s analytics do not match the effort you are putting into creating original content? It might be time to consider revamping your content marketing distribution strategy. …

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Jeff Shuford: 5 excellent benefits of storytelling for startups – Business – Echo Pilot – Greencastle, PA

Jeff Shuford More Content Now Thursday May 23, 2019 at 4:14 PM May 23, 2019 at 4:14 PM Too many startups postpone storytelling until they’ve become successful or acquired investor funding. They believe they’re too busy trying to build a startup to put any focus on content marketing and social media outreach. The sad truth is, they’re making a critical mistake.  Storytelling …

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New Media Announces Pilot Program with Comcast Business Group

NEW YORK–(BUSINESS WIRE)–Feb 5, 2019–New Media Investment Group Inc. (“New Media” or the “Company”) (NYSE: NEWM), one of the largest publishers of locally based print and online media in the United States as measured by number of publications, announced the launch of a marketing pilot program with Comcast Business Group. This program will give more …

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Yellzz in Lead Gen Pilot with Microsoft Bing Search Engine

Wouldn’t it be great if your business could be in real-time contact with your potential customer while they are looking at your ad or business listing in a directory or search engine? With Yellzz Super Ads, businesses can do just that. Yellzz has partnered with various marketplaces, directories, and is currently in a small pilot …

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IAB Tech Labs launches blockchain-analysis pilot program

It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters point to the technology’s limitations. To help sort the wheat from the chaff so some real baking can occur, the Interactive Advertising Bureau (IAB) Tech Lab announced this week that its …

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