Pink

Marketing to the Pink Pound (Dorothy Dollar)

An introduction to the LGBT market, cautions, and advertising examples LGBT, you might ask? LGBT is the acronym for the Lesbian, Gay, Bisexual and Transgender community—you may also use LGBT+ to be inclusive of additional members of this group. With the acceptance and visibility of people with various sexual orientations and gender-identities having increased and …

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We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Most people,” says best-selling author (and this week’s guest on Marketing Smarts) Daniel Pink, “(a) don’t think of themselves in sales, and (b) don’t want to think of themselves in sales.” Indeed, when Dan commissioned a study asking people what …

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