Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. Pinterest usership remains strong as its audiences frequently turn to the platform for shopping, planning social activities, learning things through […]
30 Pinterest Stats & 11 Facts Marketers Must Know in 2020 Read More »
Pinterest has launched ‘Try On” – a new augmented reality (AR) feature that enables users to virtually try on various lipstick shades suited their complexion. Users can then save the Pin for later shopping, or buy through the retailer’s site. Pinterest’s new Try On feature uses AR to let users view lipstick shades on themselves.
Pinterest debuts AR feature that lets users try on lipstick before buying Read More »
A little over two years ago, Pinterest announced a partnership with IRI, the global market research company, to measure the impact of ad campaigns on in-store sales lift. While it’s apparently taken until now to fully implement, now that the capabilities are in place, advertisers will soon be able to determine which campaigns and creatives
Pinterest taps market research firm IRI to measure offline sales lift Read More »
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram DMs, Pinterest beats Snapchat and TikTok looks to change its content stream Instagram tests
Pinterest is now the third largest social media platform in the United States, a position which it’s expected to keep for the foreseeable future. This data comes from eMarketer’s latest estimates, which sees Pinterest ending 2019 with 82.4 million users. Pinterest managed to surpass Snapchat’s 80.2 million users, which is notable considering Snapchat’s user base
Pinterest Overtakes Snapchat in Popularity Among US Users Read More »
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Instagram Brand Collab Manager and Pinterest Trends Tool : Social Media Examiner Read More »
Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. Talk about buying power! Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on
In advance of Small Business Saturday (Nov. 30) and the holiday shopping season, Pinterest has launched Pinterest Shop – a new dashboard curated by Pinterest that showcases the profiles and products of small businesses in an Etsy-style fashion. Shop currently includes 17 different small businesses that make and sell unique goods and have uploaded their
Pinterest launches Pinterest Shop for small businesses that make and sell products Read More »
While Pinterest originally was known for being the go-to site for finding recipes and home decor ideas, there is so much more to it than that. In fact, Pinterest has made a name as a visual search engine, housing tons of photos, graphics, links and inspiration for nearly anything you might want to find. This
November 18th, 2019 Marketing Erica Perry As an industry, we can all recognize the role conflict plays in driving engagement. We have an opportunity, however, to push a different agenda where our content is grounded by a deeper connection with our audience through understanding and shared experiences. This can be equally if not a more
How Pinterest is Promoting Algorithmic Fairness With New Home Feed Tools Read More »
