Pinterests

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Why Pinterest’s Verified Merchant Program Will Help You Reach New Audiences

March 31st, 2020 Marketing Erica Perry For years Pinterest has served as a popular source of inspiration and creativity. As we continue to navigate through the unprecedented challenges of COVID-19, and people around the globe continue to practice social distancing, even more are turning to the platform as a primary destination for shopping and discovery. …

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Pinterest's new Home Feed tool lets users fine-tune the Pins they'll see

Pinterest’s new Home Feed tool lets users fine-tune the Pins they’ll see

Pinterest launched a new “Home Feed Tuner” on Tuesday that gives users more insight into what factors impact the content being surfaced in their home feeds and more control over what they see. The tool shows the boards, topics, followed accounts and recent history activity that determine recommendations in a user’s feed, and allows the …

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Pinterest’s new Shop the Look collections lets brands promote several items in one mobile ad

Pinterest announced on Monday it would soon be releasing Shop the Look ads in a new collections format for mobile. The ads will roll out in the U.S. over the coming months. The company is also redesigning the layout for Business Profiles on its platform and extending its Catalogs and Shopping Ads to more countries. …

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Pinterest’s new Mobile Ad Tools let you create, manage campaigns from your phone

Pinterest launched Mobile Ad Tools this week. Pinterest has introduced new Mobile Ads Tools that allow advertisers to create campaign on their mobile devices. Advertisers can choose a Pin from their business profile, and create a campaign for it by selecting automated or custom targeting options, daily budget rules and the duration of the campaign. …

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How to leverage Pinterest’s e-commerce abilities

It’s time for e-commerce marketers to start taking Pinterest seriously Pinterest is about far more than collecting aspirational pictures of perfectly decorated rooms, stylized desserts, and faraway locales. With the introduction of buyable pins last year, the platform’s more than 100 million active users now also flock to the site to shop. Compared to other social networks, Pinterest …

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How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back

Pinterest’s initial public offering (IPO) filing reveals just how much influence larger sites like Google and Facebook have over smaller entities. The Google/Facebook Duopoly Negatively Impacts Pinterest Pinterest, the creative network that users often turn to for do-it-yourself (DIY) projects and wedding planning inspiration, relies heavily on traffic from Google. The site also allows users …

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Google Search Moves Hurt Pinterest’s Growth, IPO Filing Shows

(Bloomberg) — The power of Google’s search engine looms large over Pinterest Inc., the image search site that filed for an initial public offering on Friday. The IPO filing said that Alphabet Inc.’s Google “de-indexed” Pinterest’s keyword landing pages in the first quarter of 2018. That hurt online traffic and user growth in the following …

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Google search moves hurt Pinterest’s growth IPO filing shows

The power of Googles search engine looms large over Pinterest Inc, the image search site that filed for an initial public offering on Friday. The IPO filing said that Alphabet Inc’s Google “de-indexed” Pinterests keyword landing pages in the first quarter of 2018. That hurt online traffic and user growth in the following quarters, Pinterest …

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Google Hurt Pinterest’s Growth in 2018 by Deindexing Keyword Landing Pages

Pinterest’s recent IPO filing contains details about the site’s growth being hurt in 2018 due to a Google update. Google deindexed Pinterest’s keyword landing pages in the first quarter of 2018, which impacted search traffic and user growth throughout the rest of the year. Further, Pinterest says it may not be able to recover from …

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Pinterest’s IPO filing shows dependence on Google and Facebook

Pinterest on Friday released its IPO prospectus, and the document shows just how much leverage Facebook and Google hold over internet companies. Like many websites and apps, Pinterest allows users to sign into its service using their Facebook and Google credentials. The company relies on traffic from Google’s search engine and logins from Facebook, which …

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