Pipeline

Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World

Is your sales team suffering from “rejection fatigue”? No matter how many times managers and supervisors spout off platitudes like “coffee’s for closers”, “always be closing”, and “sell high or die”, your sales team is continually suffering through the grinder of customer rejection. 80% of successful sales require five follow-ups. That leaves room for a […]

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What Is The Meaning Of Pipeline in Sales and Marketing?

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales pipeline refers to the stages that your sales rep goes

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Tips to Achieve 20/20 Pipeline Visibility

Sales Management, SEO BLOG / Good To SEO

Robzor / Pixabay How’s your sales pipeline looking this quarter? What’s the likelihood that you’ll hit your forecast? How confidently can you answer these questions? That is, without checking in with each of your reps or spending hours rolling up reports? Probably not very – and you’re not alone. Pipeline visibility is a major struggle

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Getting Smarter About Pipeline Marketing

lead generation, marketing pipeline, pipeline, pipeline marketing, Sales & Marketing Alignment, SEO BLOG / Good To SEO

Michelle: What does the landscape look like for reporting and attribution? Are most marketers using it today? Aaron: In the broader landscape, marketing measurement, obviously every marketing team does some sort of measurement. From that perspective, it’s 100 percent. Every marketing team is measuring how many leads they generated, or how many people they reached,

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Concentrate on Visitor Experience to Increase your Sales Pipeline

Gemma Baker, SEO BLOG, Strategy / Good To SEO

Keeping your sales pipeline healthy reduces the worry for businesses that they are not receiving enough income. There are trends throughout the year that can affect the pipeline so how do you keep it topped up at a satisfactory level the whole year? Focus on the Visitor Experience Your company has put effort into marketing

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