Pitfalls

Soapbox: Gamification has promise and pitfalls

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3 Common Pitfalls to Avoid in Google Tag Manager: MoreVisibility

3 Common Pitfalls to Avoid in Google Tag Manager: MoreVisibility

3 Common Pitfalls to Avoid in Google Tag Manager: MoreVisibility Serina Fignole – October 24, 2019 Google Tag Manager can be difficult to understand but is a beneficial tool for Digital Marketers to easily track the success of their campaign efforts. However, it easy to make mistakes when first setting up Google Tag Manager. So, …

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Pitfalls in Using a Standard “Global” C++ Function: Its C Counterpart May Be Camouflaging

A large number of C++ functions in the standard library are extended from standard C functions, such as qsort(), memcpy(), etc. Among these functions, many have overloaded their C counterparts. For example, abs() in C++ is overloaded for both integral and floating-point types, while it is only defined for int in C. These functions, however, …

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The pitfalls of surveys and other data traps that could be hurting your marketing

BOSTON, MA — At our MarTech Conference this week, Amos Budde, VP of applied data science at Civis Analytics, discussed the importance of data credibility and the ways it powers marketing decision making. Data is at the foundation of our digital marketing efforts, but it is often faulty – and many marketers don’t think twice …

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The state of the IIoT: Adoption hurdles and common pitfalls

At a time when many industries are embracing change, adopting new technologies in quick succession, and asking “what’s next?,” manufacturing technology and industrial automation equipment are quite the opposite. The disruptive and rapidly moving technologies of the Industrial IoT (IIoT) have yet to find steady ground in this slow-moving, mature market. IHS Markit is …

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Common pitfalls to watch out for in dealership digital marketing

Nick Brunotte, Director, DHG Dealerships In a time of disruption in the automotive industry where an increasing number of vendors are presenting digital marketing products, it is important for dealers to consider the efficiency of their digital marketing efforts and associated spending. Utilizing software, data and benchmarks from unbiased sources has great potential to provide …

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How retailers can avoid the 9 biggest pitfalls of Facebook advertising

Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a major expansion of Facebook’s audience targeting capabilities. Many retail marketers understand the advertising potential that Facebook holds as a result. But this sophistication isn’t without …

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Potential Pitfalls of Social Media and Social Networking When It Comes to a Malpractice Case

Potential Pitfalls of Social Media and Social Networking When It Comes to a Malpractice Case It’s no secret that social media and social networking presents a minefield for a person involved in a malpractice case. An attorney or client may feel like they have to walk on eggshells — anything they post could come back …

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The Promises and Pitfalls of Black Hat SEO Practices

Most businesses today, especially e-commerce and content marketing operations, rely heavily on organic search traffic for overall success. Doing well here typically means making sure your webpages rank highest on popular search engines in response to common user search phrases or keywords. The science of ensuring your web properties rank well here is called Search …

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