Pitfalls

The state of the IIoT: Adoption hurdles and common pitfalls

At a time when many industries are embracing change, adopting new technologies in quick succession, and asking “what’s next?,” manufacturing technology and industrial automation equipment are quite the opposite. The disruptive and rapidly moving technologies of the Industrial IoT (IIoT) have yet to find steady ground in this slow-moving, mature market. IHS Markit is …

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Common pitfalls to watch out for in dealership digital marketing

Nick Brunotte, Director, DHG Dealerships In a time of disruption in the automotive industry where an increasing number of vendors are presenting digital marketing products, it is important for dealers to consider the efficiency of their digital marketing efforts and associated spending. Utilizing software, data and benchmarks from unbiased sources has great potential to provide …

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How retailers can avoid the 9 biggest pitfalls of Facebook advertising

Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a major expansion of Facebook’s audience targeting capabilities. Many retail marketers understand the advertising potential that Facebook holds as a result. But this sophistication isn’t without …

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Potential Pitfalls of Social Media and Social Networking When It Comes to a Malpractice Case

Potential Pitfalls of Social Media and Social Networking When It Comes to a Malpractice Case It’s no secret that social media and social networking presents a minefield for a person involved in a malpractice case. An attorney or client may feel like they have to walk on eggshells — anything they post could come back …

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The Promises and Pitfalls of Black Hat SEO Practices

Most businesses today, especially e-commerce and content marketing operations, rely heavily on organic search traffic for overall success. Doing well here typically means making sure your webpages rank highest on popular search engines in response to common user search phrases or keywords. The science of ensuring your web properties rank well here is called Search …

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