Have you considered starting a mobile app? Or does your company already have one in progress? There are thousands of successful mobile apps on the market, but tens of thousands of failed starts to balance them out. Building a mobile app isn’t a get-rich-quick-scheme; instead, it’s a trial by fire that only a small percentage […]
Posted by Tom.Capper Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4
Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them Read More »
The current SEO rules might only be foolproof until the next search engine upgrade, but there are other rules that never change. In this post I’ll be pointing out the blunders common to email and social media marketing that may be heavily detrimental to your blog or website’s search engine rankings. We’ll talk about the tools you
Avoid These Email and Social Media Marketing Pitfalls That Could Bring Your Blog Down Read More »
Forbes Marketing Analytics: Three Common Data PitfallsForbesFor example, web traffic stats are often siloed. Pay-per-click (PPC) and search–engine–optimization (SEO) metrics are usually reported separately from email and social media. As a result, a lot of companies don’t know to what degree each channel … and more » Source link
Marketing Analytics: Three Common Data Pitfalls – Forbes Read More »
What’s your biggest fear? Public speaking? Spiders? Failure? I’d wager failure is pretty high up on the list. Especially if you’re a small business owner. As you know, it’s great to be able to run your own business. But there are responsibilities that go with the freedom. Screw up badly enough, for long enough, and your business will
5 Reasons Small Businesses Fail—And How to Avoid Those Fatal Pitfalls Read More »
It’s October, and that means ecommerce businesses should be in the thick of Black Friday preparation. I addressed the topic last year, in “A blueprint for Black Friday planning.” I actually dusted that article off this year and used it for FringeSport. It was helpful! In this post, I’ll address FringeSport’s Black Friday mindset. I’ll
You can learn a lot of things by flipping burgers that you aren’t going to learn anywhere else in the world. It’s a great exercise in patience, and you’ll learn the nuts and bolts of food safety that your parents don’t teach you at home. But there’s a growing trend among Gen Zers to skip
Avoid these mistakes to prevent digital transformation failure There’s no doubt that Digital Transformation initiatives have been a major trend in 2016 which look set to continue into 2017. This chart from 2016 research by Smart Insights shows the popularity of digital transformation initiatives. You can see that over one-quarter (30%) of businesses already have a
Posted by MiriamEllis The classic 1982 Activision game, Pitfall!, was so challenging that most players believed you could only win by running out the 20-minute clock. The real point of this adventure, however, was to gather up all of the treasures before the clock ran out on you. Isn’t that just like business? You’ve opened
Blogger outreach benefits multiple facets of your digital marketing. For branding, being cited by authoritative sources is a great way to boost your credibility, increase your exposure, and build trust in your company. The same goes for being a contributor to these authoritative sites. And when it comes to SEO, outreach holds the key to
5 Blogger Outreach Pitfalls And How To Avoid Them Read More »
