Pivot

SERCO GROUP PLC LS-02 (SEO.DE) Stochastic Momentum Index Reaches Key Pivot Point

SERCO GROUP PLC LS-02 (SEO.DE)’s Stochastic Momentum Index is diving lower and has passed the key level of -40, indicating possible oversold territory.  The SMI indicator was developed by William Blau ad presented in Technical Analysis of Stocks & Commodities magazine in 1993, ten years after the original stochastic was invented.  The oscillator fluctuates between -100 and

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How Makeswift, Formerly Landing Lion, Is Guiding Customers Through A Pivot

Alan Pledger, founder of Techstars Atlanta graduate company Landing Lion, thought his product could do better.  Landing Lion aimed to solve a problem Pledger had identified while working as a software consultant: the difficulty faced by non-technical marketers when they needed to quickly put together a website. They often had to work with designers or

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Is journalism’s ‘pivot to dust’ arriving?

A sign outside the Gannett and Tegna Inc. headquarters in McLean on Jan. 14. (Andrew Harrer/Bloomberg) The journalism business has spent years chasing readers across the Internet. There were blogs, online chats, slide shows, listicles, search-engine optimization, infographics, podcasts . . . and, oh, yes, the fantastically expensive industry-wide “pivot to video.” After a decade and a

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Facebook Needs to Pivot and Recognize They’re Not in the Garage Anymore

AOL co-founder Steve Case says that Facebook needs to pivot and recognize that they are not in the garage anymore. Case sees some of this as a backlash against big tech, which he predicted a few years ago in his book The Third Wave. As companies like Facebook, Google, and Amazon become more important it is

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How to Analyze Your Competition & Pivot Your PPC Strategy

February 20, 2018     If you’re just hearing about it, The PPC Hero Summit is a free online event offering top-notch PPC training and valuable discussions on trends and updates. So far, we’ve talked about what the first few sessions will offer, so today we’ll talk about the last 2 sessions that will wrap-up

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Why agency communication needs to pivot from reporting to analysis (and how)

As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. In its simplest form, we need to bring the client more revenue and cut their cost per acquisition. And that difference had better far exceed our own pricing. That’s all clients care about at the end of the

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