Pivot

What is a Business Pivot and How Can it Hurt Your Company?

Management, Publisher Channel Content, SEO BLOG / Good To SEO

Entrepreneurial and business topics are nothing if not rife with buzzwords. Whatever the latest trend is must be branded with a memorable term. And while chasing “synergy” or whatever the word-du-jour is may be relatively harmless, it’s not often that some flashy new expression carries with it meaningful insight. And sometimes, the latest craze can […]

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Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers are “pivoting to video” from text-based content. In this post,