The new normal our world is dealing with involves six feet of separation, concerts on Fortnite, and entry conditional on face attire. In short: Changes must be made for many businesses to survive. Determining just how and when to pivot requires bright ideas and effective marketing. It’s no secret that businesses—especially small businesses—are struggling to […]
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If your business struggles, you might see it as a sign you should pivot. Jack Dorsey wisely pivoted his podcast platform Odeo. Dorsey’s startup became Twitter — after suffocating in the shadow of iTunes as just another podcast platform. But pivots don’t provide a surefire route to success. Before you tap the brakes and change
4 Alternatives to Pivoting Your Small Business’ Strategy Read More »
