Facebook is bringing back search ads as it looks for new ways to offset declines in revenue growth. Source link
Facebook's Adding Search as an Ad Placement Option, Providing New Opportunities Read More »
Facebook is giving advertisers more control over their video ad placements to avoid similar concerns to YouTube ads. Source link
Facebook Adds New Placement Controls for Video Ads, Improving Brand Safety Read More »
Last year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear when buying that inventory from the social network. But those reports have not yet become widely available. Facebook has been gradually rolling out the pre-campaign placement lists
January 26, 2018 We’ve all seen the Facebook Detailed Placements update made last year, but do you really understand how each placement works and how it can help improve the performance of your campaigns? Depending on your campaign objective, you have the option to select between many placements. It’s recommended to opt into as
Let’s face it: as a marketer, you can target almost any segment imaginable through Facebook. On top of that, the social media giant has done a fantastic job at expanding the places where your ads are shown. Over the past few years the company has invested great effort into its advertising arms race against Google,
The Ultimate Guide to Facebook Ad Placement Optimization Read More »
September 19, 2017 If you’re new to Facebook, you’ll see familiar placement options to show your ads (Facebook, Instagram, & Messenger) along with Facebook’s Audience Network (think Google’s Display Network). The Audience Network places your ads can show across different websites who have opted into the audience network along with instant articles and video. Analyzing
On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s changes is the merger of Facebook’s two self-serve ad-buying tools, Power Editor and Ads Manager, into one. The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the
Facebook is consolidating its ad-buying tools and combining its ad placement options Read More »
Some 20% of email messages sent by marketers never make it to their intended recipients’ inboxes, according to recent research from Return Path. The report was based on analysis of 2 billion promotional/marketing email messages sent to consumers around the world between July 2016 and June 2017. The average global inbox placement rate (share of
Email Deliverability: Inbox Placement Benchmarks by Industry, 2017 Read More »
Gmail is one of the largest email service providers in the market today. In fact, the goliath surpassed over 1 billion active users in February of 2016. With this enormous active user base, it’s highly likely that you’re already mailing to Gmail recipients. Because the industry market leader has such massive reach, we as email
Seven Smart Strategies to Maximize Your Gmail Inbox Placement Read More »
