I miss the Display Planner. It was one of my favorite tools in the old AdWords interface. When Google decided to remove the tool from Google Ads, PPC marketers lost a valuable asset for planning out display campaigns. While I still want the tool back, we can create successful managed placement campaigns in Google Ads. […]
How to Find New Placements to Target on the Display Network Read More »
One of the most underrated aspects of digital advertising is ad placements. Advertisers tend to think that choosing an advertising channel is where their campaigns begin and end. Unknown to them, knowing where to place ads can help determine how strong or how weak of an impact a certain ad will have on audiences. Before
Updated guide to Facebook advertising placements [Infographic] Read More »
We live in a multi-device world – we know that well. But as marketers, we’ve been conditioned to think of our “multi-device” world as a collection of computers, tablets, and mobile devices. Certainly, these are all important devices in our marketing campaigns – but they’re not the only screens capturing our audience’s attention. That’s why
YouTube Advertisers Get New Control over TV Ad Placements [DATA] Read More »
Your Google Ad Display placements should be as important to an advertiser as the ad creative itself. Imagine this: You’re sitting at your desk, it’s a Tuesday. It’s raining slightly and you’re looking out the window thinking about all those leads you’re bringing in with your new display ads. The phone rings, you’re delighted. You’re
You Saw My Ad WHERE?! Mastering Google Display Placements Read More »
Recent changes to Facebook’s algorithm place more importance on friends’ updates than those of business pages, so “boosting” your posts (i.e., spending money to do so) is nearly a necessity to ensure a sustained reach. But there’s more to gain from Facebook advertising than increased reach and engagement. Facebook offers various targeting and display capabilities,
What’s the best approach to ad placement on Facebook? While Facebook claims that choosing the automatic placement option will generally give you the “lowest average cost overall”, it’s still good practice to manually choose your placements, especially if you have previous data on where your campaigns performed well. After all, there’s no one else who
An Updated Guide to Facebook Advertising Placements [Infographic] Read More »
In 2018, Facebook ads can appear on Facebook itself, Facebook Messenger, Instagram, and the Audience Network. Facebook is no longer a one-option platform. Advertisers must now keep a close eye on how their ads render on all platforms. Otherwise, you might be wasting money. Consider Instagram and Messenger, for example. You’re in trouble if, during
High-performing Facebook Ad Placements (in 4 Steps) Read More »
January 23, 2018 Don’t Lose Sleep over Evil Bots Earlier this month, Larry Kim wrote a post “How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network”. In the very first sentence, he asserts: “Believe it or not, click fraud in PPC marketing really does exist.” And while I do agree,
An Argument for Automatic Placements on Google Display Read More »
When you see a video ad in your Facebook News Feed, you’re seeing an ad’s placement. As well as its format (video). Simply, placements are where your ads will appear and formats are how your ads will appear. The creative portion of the ads is not graphics. It is the type of media you’ll use
When selling online it’s always important to make sure you have an online set up that’s easy for your audience to use. This is something Amazon has mastered time and time again. Not only with their product pages, but also their check out process and customer feedback as well. The good news is that it’s
Five Examples of Product Placements within eCommerce Sites Read More »
