Placing

How to measure the ROI of influencer marketing by placing it within the context of paid media

Influencer marketing exists in a fuzzy space as a creative and media asset, but also a public relations activity. If you were to draw a Venn Diagram of the three marketing sectors, influencer marketing would sit neatly in the overlapping middle. This ambiguity is the biggest roadblock to the maturation of influencer marketing. How do …

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Google gives thumbs-up on placing your local reviews from Yelp, Google Maps and others on your own website

You’ve probably all seen websites that showcase the reviews their customers have left for them on Yelp, Google Maps and other third-party websites. According to John Mueller, a Google webmaster trends analyst, it is perfectly OK with Google’s webmaster guidelines to take some of those reviews and highlight them on your company website. The only …

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