Here at Mailjet we’re continuously monitoring the situation surrounding the coronavirus (COVID-19) pandemic. Our team is working around the clock to ensure the continued health and safety of our employees, as well as the continuity of our business and the continued support of you, our customers. As we embark on a time of unique uncertainty, […]
Mailjet’s COVID-19 Plan of Action – Email Marketing – SMTP services Read More »
In light of global events related to COVID-19, we want to reaffirm our commitment to ensuring Bitly products and services are up and running for our customers. We understand our customers and users rely on Bitly to share critical content and communications with their audience, especially in times like these. To mitigate potential disruptions to
You Can Rely on Bitly: Service Continuity Plan for COVID-19 – Bitly Read More »
Social media is often an afterthought for marketers. It’s not our fault — we’ve got a lot on our plates and not a lot of time to do it. But if you’re not paying enough attention to social, you’re definitely missing out. No matter your market, there’s a good chance that a large portion of
Have you ever worked in a company where departments don’t talk to each other, and projects fall apart as a result? The same problems arise when businesses don’t understand SEO and its role in marketing. There’s no need to feel bad for needing an SEO for Dummies type of guide. In fact, if more professionals
All great marketing departments and teams should have a marketing plan and know it intimately. What is surprising is how often when conducting an analytics audit when the first thing I ask for is a copy of their marketing plan, how often I’m presented with a “deer in headlights” look or at best given the
Align your marketing plan with your analytics measurement plan Read More »
You know by now how the novel coronavirus and COVID-19, the disease it causes, are triggering headlines around the world. The health effects are important to track, as is the economic impact stemming from it. But what about the effect on your employees? On Wednesday, I sat down with Forrester VP and Group Director Stephanie
Marketers usually start the financial year with a social media marketing plan—what channels they will target, their audience, the kind of content they want to create. But halfway through the year, that social media plan will have to be changed because it hasn’t done its job. Why? Because social media is saturated with content and
8 Steps to Crafting Your Advanced Social Media Plan Read More »
SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a Marketing Land survey of digital advertisers released Wednesday. Of those planning to increase their Amazon ad budgets, 41% said they plan to spend as much as 25% more than the
Vast majority of Amazon advertisers plan to spend more on ads again this year Read More »
After creating an amazing mobile app, the next thing that comes to an app developer’s mind is promoting it. App promotion is something that plays a very crucial role in the journey to the success of an application for both mobiles as well as Web-based apps. But mobile app developers often tend to undermine the
Best Social Media Marketing Plan For Your App Promotion Read More »
Each year literally hundreds of thousands of entrepreneurs and business owners will develop a business plan. Most will incorporate the ten key sections most business plan templates include. But even then, most miss two ingredients that are crucial, particularly if you are seeking outside funding for your plan. Let’s go through these two items so
Two Critical But Often Ignored Business Plan Ingredients Read More »
