Plan

Use as Directed: A Content Marketing Plan for Robust Business Performance

Posted by Alex-T The chances that your company invests in a content marketing strategy are very high. Content Marketing Institute revealed that 89% of B2B and 86% of B2C marketers use content marketing, while the money spent on this activity ranges between 26% to 30% of an entire marketing budget. I believe that spending up …

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4 Facts You Must Know Before Creating Your 2018 Marketing Plan

December 19th, 2017 As 2017 slowly comes to an end, businesses and marketers alike are preparing for what awaits them in 2018. Like every year, 2017 taught us many important things. The marketing statistics of 2017 brought many new insights that can give directions for creating successful future marketing campaigns. Today we will talk about …

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98% of All Companies Plan to Use E-Learning by 2020 with Opportunities for Small Biz

Just a few years ago, e-Learning was a niche market not understood by a vast majority of businesses. Today, it’s a booming industry with immense potential. 2018 E-Learning Trends According to data compiled by e-Learning platform Zeqr, by 2022 the global learning management system market will be valued at 19.05 billion. What’s more, 98 percent …

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Is the Open Office Plan Dead? 37% of Employees Say It’s Distracting

Could the darling of the tech sector — the open plan office — be under siege? Thirty-seven percent of employees say an open plan office is distracting. That’s a finding of the Staples Annual Workplace Survey, which analysed the responses of 1,004 full-time employees and 200 office managers across the U.S. and Canada. The overall …

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The critical challenges to marketing plan success and are budgets increasing?

Chart of the day: Marketers reveal that data quality, lead generation and user experience are the most critical challenges to the success of a digital marketing plan When it comes to planning a digital marketing strategy we all know there are factors which affect its implementation and success. Data quality affects things like marketing automation …

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Plan for the Future: How to Engineer B2B Content for Bots & AI

AI and the SEO Connection: A Quick Primer You can’t talk about SEO and artificial intelligence without mentioning Google RankBrain, an AI program that helps process search inquiries. This AI is trained by data, which helps it understand patterns and behavior to determine whether people like your content and whether search engines should send you …

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