Planning

What UK and U.S consumers are doing amid coronavirus outbreak

Contingency planning: where should brands be moving their ad spend?

Businesses around the world are grappling with a curveball nobody saw coming.  Amid the coronavirus health crisis, facing shrinking budgets and displaced spend, there’s extreme pressure for brands to figure out the right way to communicate with customers, and how they can still provide value. And with media consumption habits changing dramatically, the need to …

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Preparing college students for the marketing profession takes commitment and planning

Recently, I on-boarded a martech intern. It’s exciting to offer college students an opportunity to explore their professional interests. The great thing about martech is how it touches many of the various disciplines and teams in the marketing department that can be highly beneficial for students looking for real-world experience – not to mention help …

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5 Things You Need to Know About Planning a Social Media Campaign

If you take a closer look at some of the most successful social media campaigns on the market today, you will notice one similarity between them: they are all planned and executed with incredible precision. Through a better understanding of the target audience and the social media platforms they use, crafting a successful social media …

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Seismic buys Percolate, expands content planning tools

Sales enablement and content management platform Seismic has acquired Percolate, a campaign planning and orchestration solution for content marketing. The acquisition will expand Seismic’s offerings, giving clients access to content marketing implementation and planning tools across various channels, including email and social. Financial terms of the deal were not disclosed. Why we should care By …

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The Marketing Mentor Podcast: Podcast: Planning for 2013

The Marketing Mentor Podcast: Podcast: Planning for 2013

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link

Marketing expert on DNC says businesses should begin planning now

We’re less than one year away from Milwaukee hosting the 2020 Democratic National Convention – which will begin July 13. The convention provides a massive opportunity for businesses big and small to attract customers. It’s expected to draw roughly 50,000 visitors to Milwaukee. “You’ve got a town that will be flooded with people from the …

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