“I can’t wait for planning season to start!” said no marketer ever. Let’s be real, for marketers, planning season can be a grind. It often involves long meetings, bloated documents, and endless debates to (try and) scramble together a plan for the year. Then once this masterful plan is completed, it’s promptly put in a […]
3 Ways Marketing Ops Can Improve Your Planning Process Read More »
The big mistakes that content marketers need to avoid when planning their campaigns. While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can cause your campaign to fail before it starts generating meaningful results. Content marketing works on
The Hidden Dangers Of Planning A Content Marketing Campaign Read More »
Social media strategy and planning essentials series This is part 6 of my Smart Insights 12 part social media series. In the last part we looked at the role of content in social media; in this blog, I discuss how social needs to work as part of your overall marketing plan, not in isolation. The
Social Media Marketing Planning + Alignment with other Channels Read More »
Birthdays are a key shopping event, for both the celebrating individual and their friends. As such, it makes sense to try and target your campaigns based on birthdays, which is why Facebook introduced birthday targeting. You can use birthday targeting within the ‘Detailed Targeting’ element of your ads creation process – using the term ‘Birthday’
Facebook Releases New Research on Birthday Planning and the Opportunities for Marketers Read More »
A successful marketing campaign can rarely be attributed to just one person. It takes a team of strategists, writers, designers, analysts, and, of course, marketers to come up with something from nothing that helps the business meet its goals. But working with various teams and individuals is not always simple. Coordinating schedules, communicating, and working
A Blueprint for Planning and Building Marketing Campaigns Read More »
Darren: Hey there and welcome to episode 195 of the ProBlogger podcast. My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board, and a series of ebooks all designed to help you as a blogger to grow your audience, to start an amazing blog, to create content that
195: How to Crush Content Planning and Promotion with One Powerful Tool Read More »
In this episode we walk through a process to get clarity about what projects you should focus on next. You know the feeling… too many projects on the todo list; you bit off more than you can chew. So we could all use a simple process to get us back on track. We call it
The Energizer Planning Method to Get Your Year Back on Track (FS215) Read More »
Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any
