How Josh Wadinski of Plantioxidants Created a Standout Brand in the Crowded Skin Care Industry – Small Business Trends

From scrubs to moisturizers, balms to skin creams, the beauty space sees countless brands appear and disappear. This should come as no surprise because the industry offers so much choice yet so little true differentiation. Last year, Beauty Editor at Marie Claire magazine Jennifer Goldstein pointed out that skincare companies look to the color cosmetics …

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