Platform

The Technology 202: Facebook and YouTube content pushing steroids raises more platform policing questions

Content moderators work at a Facebook office in Austin, Texas. (Photo by Ilana Panich-Linsman for The Washington Post) Ctrl + N Drug dealers are using Facebook, YouTube and other social networks to push steroids, raising new concerns about Silicon Valley’s content moderation investments as the tech industry faces increasing pressure in Washington.  Steroids and other performance …

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How Tech Firms Like Uber Hide Behind the ‘Platform Defense’

The state of California is set to pounce, so—big surprise!—Uber is playing Silicon Valley’s favorite get out of jail card: the “platform defense.” As in, “Judge, I couldn’t have committed the crime, I was a platform at the time.” In the process, however, Uber may have helped energize critics who insist that Big Tech companies …

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Explorium Announces $19 Million for a New Breed of Data Science Platform

Explorium Announces $19 Million for a New Breed of Data Science Platform We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see …

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Most publishers not using consent platform for programmatic ads

Fewer than four in 10 publishers have reported selling most of their programmatic advertising with a dedicated consent platform, new findings from Interactive Advertising Bureau Europe have revealed.  For the first time, the trade body’s annual Attitudes to Programmatic Advertising report asked the industry about how many online ads are bought using a consent management …

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6 Steps to Selecting a B2B Marketing Automation Platform

The right vendor depends on your own personal requirements Marketing Automation vendors are not one-size-fits-all. It is important that you choose the right vendor for your specific business requirements as B2B companies have more complex and longer buyer journeys and more people involved in the buying process. Your Marketing Automation platform selection should focus on …

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Comcast Spotlight Launches TV Ad Planner, a Self-Service TV Ad Buying Platform | Business & Finance

NEW YORK–(BUSINESS WIRE)–Sep 11, 2019– Comcast Spotlight, the advertising sales division of Comcast Cable, today announced the launch of Comcast Spotlight TV Ad Planner SM, a self-service buying option. This alternative to traditional TV ad buying allows small business owners and local advertisers the independence to plan, design and manage advertising campaigns with a few …

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