As a company that just sent 4B emails on behalf of our customers over Black Friday and Cyber Monday, we know how busy you’ve been over the last couple of months. Probably busy enough that, even if you’re in the market for a new email marketing platform, you haven’t had time to take it on. […]
What to Look for When Selecting a New Email Marketing Platform for 2020 Read More »
SEO platforms have evolved from glorified ranking tools to full-scale platforms that manage SEO end to end. But it can’t stop there. Meanwhile, Google’s free Google Search Console (GSC) service has come a long way by incorporating additional data and displaying changes in month-over-month traffic and organic performance. In fact, the new GSC provides: 16
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Spotify is halting political ad sales in the U.S. early next year, Ad Age reported Friday. Political advertising will not run for the 130 million listeners of its ad-supported plan or its original and exclusive podcasts. Spotify told Ad Age in a statement that it does “not yet have the necessary level of robustness in
Social media marketing has the potential for exceptional results, and the right tools can help you get them. SEMrush’s analytics and social posting platform is one of those tools, and many of our users have already discovered the value of our tracking and publishing solutions, which are available for 5 different networks: Facebook, Twitter, Instagram, Pinterest, and
SEMrush Social Media Tool for Every Social Platform Read More »
Serina Fignole – April 27, 2018 Have you ever wondered why Facebook removed a post from its platform? And how the company decides what content should be removed or kept? Well look no further – Facebook has just released its Community Standards that the company’s content reviewers use to make these tough decisions. In the
Facebook’s Platform Guidelines & New Appeal Process: MoreVisibility Read More »
Chuck Forbes – June 5, 2018 Google Maps has announced that on June 11th, 2018 they will roll out many new changes, making their offerings easier for developers to access and use. Here are some of the changes you can expect: If you are not familiar with the current Google Map API set-up, Google previously
Conversational marketing platform LivePerson has announced the launch of EmailConnect and SocialConnect. The solutions seek to allow brands and marketers to manage customer conversations and interactions across different channels from its centralized hub. Emails, social mentions and direct messages will be accessible through the same conversational platform that LivePerson customers use to manage Apple Business
LivePerson adds social and email to its conversational platform Read More »
Location intelligence provider GroundTruth announced that its self-service advertising platform will offer an automated visit-optimization capability. That means bidding is optimized for campaigns and creatives that drive physical store visits. It will become available in January 2020. Range of location-related targeting options. The company’s self-service Ads Manager offers a range of location-based targeting options including audience
GroundTruth offers automated store ‘visit optimization’ tool for self-service platform Read More »
TripAdvisor has launched a new self-service ad product: Media Manager. The tool is designed for small and medium businesses and agencies and is available globally to marketers on TripAdvisor’s platform. Simple ad creation and targeting. While the formats are graphical and include retargeting, the customer intent profile is more aligned with search marketing. It’s designed
TripAdvisor launches self-service ad platform for SMBs Read More »
“What do you want to be when you grow up?” It’s a question so many of us were asked as children, just as it’s a question we continue to ask young people today. Stereotypically, we expect children to say that they want to be firefighters or police officers or maybe veterinarians. Maybe one child would
