The results are in. According to the 2018 Online Reviews Survey by ReviewTrackers, Google is the review site of choice. 63.6 percent of consumers say they are likely to check online reviews on Google before visiting a business—more than those consulting any other review site. Image via ReviewTrackers Yelp ranks second at 45.2 percent, followed […]
This Platform Just Became the Most Popular Review Site Read More »
Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search
ClickZ Buyers Guide | Bid management platform review: Acquisio Read More »
Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP. For example, a campaign might be running the same creative messaging across multiple
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
SEM campaigns, Spredfast updates its dashboard & Centro’s Basis ad platform Read More »
Lead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. Lead source ensures that your leads remain measurable across the buyer’s journey. As you track the source of your lead through the funnel, you can quickly determine what is working
Best Practices for Lead Source in Your Engagement Platform Read More »
One of the minor inconveniences plaguing the modern day workplace is the proliferation of different apps and tools that might not be totally compatible with each other. Thankfully, users of both Dropbox and Google Suite will have it easier in the near future as cross-platform integration is in the works.Dropbox recently announced that it plans
Dropbox Announces Plans to Integrate Google G Suite Tools into Its Platform Read More »
I talked about the benefits of podcasting quite a bit last year, and with the new year up and running, I wanted to take the time to re-stress the value that podcasting can bring to your business ( I can’t even begin to explain the wonders it has done for mine). Plus, it’s actually very
Why Podcasting Should Be A High-Priority Content Platform This Year Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
YouTube’s latest live streaming features, a new smart video platform & more Read More »
A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens. As a step toward that goal, the Interactive Video and Experience Protocol (IVEP) Association has
The IVEP Association is readying an ambitious new smart video platform for web and TV Read More »
Social media is one of those “a lot of things to a lot of people” type of thing. To one person, it’s a way to keep up with their friends. For another, keeping up with trends. -And for some, it’s a way of getting a hold of a company when things go bad, or
