Platform

Influential launches IBM Watson-powered platform to analyze a brand’s social audience

A-From MTT, Channel: Martech: Analytics & Data, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

It’s not every day that one of my past stories played a role in the story I’m writing. But that’s the case here. In 2015, while working for another publication, I wrote a story about a startup influencer company landing its first major investment through a matchmaker funding site. That story, Influential CEO and co-founder […]

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Programmatic ad buying, Tapad’s Customer Data Platform & more

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Facebook’s Adding More Options to Support 3D Posts, Eyeing the Next Evolution of the Platform

SEO BLOG / Good To SEO

Facebook’s looking to expand the News Feed into another dimension, with the addition of 3D posts, which enable users to scroll around virtual objects on screen. Facebook actually added 3D posts, via Oculus, last October, but now, The Social Network’s providing a range of new support options for them, with a view to making them

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Outbrain launches Sphere, a platform for content recommendations between premium publishers

A-From MTT, Channel: Content Marketing, Content marketing, SEO BLOG / Good To SEO

Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to what is supposed to be related material, but the quality and relevance often leave something to be desired. In a move intended to offer high-quality and more relevant content to readers, Outbrain is announcing this week the launch of Sphere. It’s a

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Instapage launches first landing page platform with AMP

Channel: Mobile, Google, Google: Accelerated Mobile Pages / AMP, SEO BLOG / Good To SEO

Instapage is announcing this week that it is the first landing page platform to offer Accelerated Mobile Pages (AMP) as an option. The San Francisco-based company said it has worked with Google to offer this format for mobile landing pages. Backed by Google, AMP is an open-source project to create faster loading speeds for webpages

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Brand Networks lets AI run social ads in its new platform

A-From MTT, Channel: Martech: Social, SEO BLOG / Good To SEO

For over a decade, Brand Networks has offered a platform that provided its own tools for advertising on the major social networks. This week, the company is introducing Iris, a new platform that employs artificial intelligence to assist marketers’ campaigns, utilizing the existing ad-buying tools on Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn. The strategy,

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Facebook news, Adobe’s content tool & a new SMS/MMS marketing platform

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

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The Types Of Social Media Video Content You Need For Each Platform

SEO BLOG, Social Media / Good To SEO

The competition on social media platforms is becoming fiercer every day… Every startup, local business or Fortune 500 company is cranking out large volumes of social media content and fighting for your customers’ attention. The algorithms are shifting too. Facebook is leading the way by devaluing the reach of text-based content in exchange for video.

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Owned Media Platform Guide: 40+ Options You May Be Missing

Marketing, Media, owned media, SEO BLOG / Good To SEO

Do you have a documented owned media platform strategy? As a digital marketer, you know that your blog and email list contribute to your balance sheet and support your marketing. BUT there’s more to owned media! Even better, most marketers don’t take advantage of the full array of owned media options. As a result, you have

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EverString focuses on data accuracy with its new Data Platform

A-From MTT, Channel: Martech: Analytics & Data, SEO BLOG / Good To SEO

Predictive analytics firms like EverString use computer models to make predictions about which businesses might buy your B2B products and services, based on patterns found in different kinds of data. As CEO and co-founder JJ Kardwell told me, his company and its competitors had been focused on creating the best computer models they could, and

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