Platforms

Thinking of Starting a Blog? 12 Leading Blogging Platforms Compared [Infographic]

Are you considering starting a blog for your business? Want to know more about the blogging platforms available to you? Make a Website Hub compare the pros and cons of 12 blogging platforms in this infographic. As you’ll see WordPress.org scores highly, and that’s what we at Red Website Design recommend and use for our customers. […]

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Should you connect with your clients across social platforms?

A common question that I hear among digital marketers is, should you connect with your clients on social platforms? My answer to this question is: Avoid it as much as you can. I’ve found that my strongest client relationships over the years have come when we solely see each other as the vendor (myself) and

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Why Choose WordPress Over Other Blogging Platforms?

Blogging, SEO BLOG / Good To SEO

Let’s get one thing straight first: WordPress is more than just a blogging platform. It’s the best way to create an explosive website that really gets your message across. The fact that WordPress runs 50-60% of the world’s CMS market can attest to that. Of course, there are lots of other web and blogging platforms

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Updated for 2017! Enterprise Paid Media Campaign Management Platforms

Channel: SEM, SEO BLOG, SMX & DMD Alerts / Good To SEO

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market

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The Ideal Cover Photo Size for Each of the Major Social Media Platforms

Resources, SEO BLOG, Social media marketing / Good To SEO

One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts.

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Looking at marketing automation platforms? We compare 14 vendors

Channel: Industry, SEO BLOG, SMX & DMD Alerts / Good To SEO

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality. This MarTech Today buyer’s guide compares 14 leading B2B marketing

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Compare 16 local marketing automation platforms

Channel: Local, SEO BLOG, SMX & DMD Alerts / Good To SEO

Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile devices to shop locally.

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20 Open Source Ecommerce Platforms

Design & Development, SEO BLOG / Good To SEO

Editor’s Note: We first published this article in 2014, as “11 Open Source Ecommerce Platforms.” We updated it in Sept. 2017, below. Open source ecommerce platforms offer businesses an inexpensive and customizable option for launching an online store. Many of open source platforms also have active support communities and scalability, for growth. Here is a

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How many email platforms do you use?

Email service providers, SEO BLOG / Good To SEO

Chart of the Day: How many email platforms are you using (Sending) – Part 6 of 6 This week is the final post in our series, and we will be looking at the number of email platforms that are currently being used to send segmented, triggered, andtransactional emails? (Catch-up on previous episodes.) Why have more than

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We’ll have self-driving cars before we have self-driving marketing platforms

A-From MTT, Channel: Martech: Marketing, MarTech Conference, SEO BLOG / Good To SEO

If you think self-driving marketing platforms are like self-driving cars, analyst David Raab disagrees. (He will be participating in a presentation on “Self-Driving Campaigns” at our MarTech Conference in October.) Self-driving cars, safely maneuvering through every conceivable traffic condition the world can deliver, are further along and essentially exist, he told me recently. But the

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