Platforms

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IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms

The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on the universal specs for creating in-app rich media ads that can automatically run in any MRAID-capable app, across devices and operating systems. “MRAID will be the bridge for in-app advertisement that allows the industry […]

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7 Platforms to Spice Up Your Content Marketing Efforts

Modern content marketing is about so much more than mere blogging and self-promotion. It’s about telling stories that engage your audience over time. Indeed, “content marketing is a long-term strategy, based on building a strong relationship with your target audience,” notes Neil Patel in a step-by-step guide, “by giving them high-quality content that is very

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Attributing Your Brand’s PPC Success Accurately Across Platforms

June 25, 2017 Attribution is a major component to your marketing strategy, so we want to make sure you’re optimizing it to fit your brand’s needs. Attribution doesn’t follow a one-size-fits-all model – there are different methods you should be using when it comes to search, display, or social, and we have the experts to

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Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the Wave for DATA MANAGEMENT PLATFORMS

The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are honored to be included and would like to take this opportunity to discuss some of our relative strengths as well as the unique vision for the future of

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The Top CMS Platforms by Usage in 2016 [Data Visualization] – Kaiserthesage

We’ve teamed up with HostingFacts, Trellis and BuiltWith to create this data visualization of the top content management systems based on usage statistics this year. Note: The data we’ve compiled were only for non-ecommerce CMS. [av_hr class=’default’ height=’50’ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’] The Top 10 CMS Platforms based

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