IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on the universal specs for creating in-app rich media ads that can automatically run in any MRAID-capable app, across devices and operating systems. “MRAID will be the bridge for in-app advertisement that allows the industry […]
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms Read More »