YOUNGSTOWN, Ohio — As more businesses turn to digital advertising campaigns for lead generation and e-commerce, leveraging free Google platforms can help optimize those campaigns for success. In a free webinar hosted by iSynergy and The Business Journal on March 4, viewers will learn about the benefits of analytics and how to use them to […]
Webinar Explores Free Google Platforms to Drive Lead Generation Read More »
Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 Customer Engagement report, released Tuesday. The survey, which polled 400 U.S. and UK based marketers, found that 29% said they spend more on management tech than
Marketers are spending more on data management platforms than operational tech Read More »
February 18th, 2020 Humanity Erica Perry A growing number of platforms are publicizing their dedication to make good on a fundamental responsibility to prioritize and invest in the health and wellness of its users. Pinterest recently introduced a series of emotional wellness activities including deep breathing exercises for users searching for solutions to better manage
How Platforms are Promoting Safety and Mental Health Read More »
U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according to a Winterberry Group forecast. The growing investment underscores the function of identity programs in marketers’ customer experience and people-based marketing initiatives. Identity resolution — the process of connecting unique
Is it time marketers take more ownership over their identity resolution platforms? Read More »
While Google and Facebook both have distinct advantages, they aren’t the only platforms to promote your brand online. There are plenty of alternatives out there and it may be time to look at a few of them. Remember, some of the folks in your target market will see ads hosted by those other networks. Even
Beyond Google and Facebook advertising: 17 ad platforms you should try Read More »
In marketing, empathy is a critical component in the creation of consumer personas and establishing a deep connection to what matters to people at an emotional level. This is not only beneficial to the productivity of society but also a driver of business success. Let’s take a look at four brands and platforms that are
4 Brands and Platforms Embodying the Economics of Empathy Read More »
Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli. The report was based on data from a survey conducted in September 2019 among 2,667 micro-influencers (social media influencers with fewer than 10,000 followers) in Europe, North America, and South America. Some 76% of respondents say Instagram
Micro-Influencer Trends: Platforms, Formats, and Compensation Read More »
January 10th, 2020 Culture Erica Perry The decline of empathetic behavior on social media is a growing issue. Our industry has the opportunity to push for an agenda that offers teens and young adults the ability to understand the choices they’re making behind their devices. Platforms are exploring ways they can play a role in
January 8th, 2020 Tech Erica Perry The majority of marketers realize the issues presented by fake news and “deepfake” techniques in skewing the information we’re exposed to and the implications for determining what is fact from fiction. We face a critical point in our industry where many brands and platforms are facing increased pressure for
4 Major Brands and Platforms Addressing Digital Literacy and Fake News in 2020 Read More »
With a new year comes a fresh start; and what better way to start 2020 as a digital marketer than with a fresh slate to experiment and capitalize on unique opportunities to get ahead of your competition and amplify your brand voice? Inspired by an infographic from the team at Red Website Design, we’re unpacking
5 Social Media Platforms Your Brand Should Consider in 2020 Read More »
