Lenny Levine was a great kindergarten teacher. And he ran his class by this one rule. It means that if another kid comes along, you need to include them in your game. That’s it. It changes everything. It puts an emphasis on connection, not exclusivity. It changes the dynamics of belonging. It weaves together a […]
So hot that it’s sold out, WordCamp Phoenix 2020 takes place tomorrow and Saturday (February 7-9). If you are among the lucky attendees who nabbed a ticket prior to the event selling out, keep on the lookout for Senior Backend Engineer, Aubrey Portwood, who will be in attendance. This will be Aubrey’s fifth WordCamp Phoenix,
Share This Story, Choose Your Platform! The most recognized form of search engine optimization (SEO) is content optimization. Everyone understands it: You just sprinkle in a few keywords and you’re done. In reality, content optimization requires surgical precision. To make content optimization more approachable, I play the 1965 Milton Bradley game “Operation” … with modified
How to Play “Optimization,” the Surgical SEO Game of Skill Read More »
We’re back with a new Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. It can be news about ASO, UA or other ways video can be leveraged by developers and publishers. Subscribe to our newsletter to make sure you don’t miss any of our blog posts. Check
We’re back with another Mobile Video Monthly, where we discuss the changes and trends regarding video in the mobile app space. It can be news about ASO, UA or other ways video can be leveraged by developers and publishers Subscribe to our newsletter to make sure you don’t miss any of our blog posts. Check out
Play Store redesign & listing videos autoplaying Read More »
It’s not uncommon to see brands dedicate 365 days of their customer experience strategies to their buyers’ consumer behavior. But to sustain impactful CX in our competitive digital age, brands this holiday season should be thinking about another type of consumer: the gifter. Making a play for gift-givers There have been some brands in the
Gifter CX: How to make a play for gift givers this holiday shopping season Read More »
Playing lotteries can be fun and exciting. It has made many millionaires out of lucky players across the globe. Do you wish to take part in this game? Thanks to technology, you don’t need to have to be physically present to take part in the lottery. You just need a smartphone and access to a
Reading time: 5 mins Faced with disruptive competition, what can an established brand do to protect its franchise? Using data from Kantar’s BrandZ database we will explore what makes a brand disruptive in the eyes of potential customers and what legacy brands can do to fight their corner. Challenging times For all the hype surrounding
To grow both Disruptors and Defenders must play to their own strengths Read More »
Project Cortex: Microsoft’s Bold Play To Help Optimize Corporate Knowledge Microsoft unveiled a significant new addition to its Microsoft 365 productivity suite today (November 4th) code-named Project Cortex. In private beta now, and expected general availability in the first half of 2020, this enhancement is designed to address a perennial challenge for enterprises: surfacing and
Microsoft’s Bold Play To Help Optimize Corporate Knowledge Read More »
In case you don’t follow gaming, the first Fortnite Worldcup came to a glorious end a couple of months ago and the numbers alone were staggering: 40 million qualifiers, 20,000+ fans in attendance, 100 finalists and total prize money of $30 million. And with gaming becoming a central part of our collective identities, from the
Marketers have to play more videogames to make better brand experiences Read More »
